# Street Fashion Editorials “Word On The Street” in Vogue UK By Ayman | Published 2008-11-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/word-on-the-street-vogue-uk References: [fashionising](http://www.fashionising.com/diary/s--Vogue-UK-January-2009-Word-On-The-Street-Sasha-Pivovarova-1881-1.html) & [vogue](http://www.vogue.co.uk/) Trend Hunter has been tracking an increased interest in [street fashion](https://www.trendhunter.com/trends/day-3-capsule-2), and the January 2009 issue of [Vogue UK](https://www.trendhunter.com/trends/vogue-singapore) puts its finger on the pulse with a fashion editorial entitled “Word On The Street” by photographer Lachlan Bailey. Fashion editor Kate Phelan oversaw the styling of model Sasha Pivovarova in the hippest street-friendly pieces from [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023) (the funky Stephen Sprouse-inspired graffiti leggings in image 5), Chanel (the haute chic organza jacket in image 10), Donna Karan, Alexander Wang and more. I like the idea of having the editorial in an organic and ‘normal’ street setting. I enjoy artistic over-the-top editorials, but once in a while it’s nice to see fashion showcased where it is actually supposed to be worn. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 64% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Street Fashion:** An increased interest in street fashion is creating opportunities for brands to tap into this urban style and connect with younger, trend-conscious consumers. - **Fashion Editorials:** Fashion editorials that feature street fashion create an authentic and relatable image for brands in the fashion industry. - **Organic Fashion Showcases:** Organic and 'normal' street settings provide a fresh and approachable platform for showcasing fashion, allowing brands to connect with everyday consumers. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend of street fashion by creating collections and marketing campaigns that reflect urban style and appeal to a younger demographic. - **Photography:** Photographers can seize the opportunity to capture compelling street fashion editorials that resonate with consumers and convey a sense of authenticity. - **Branding and Marketing:** Branding and marketing professionals can leverage the trend of organic fashion showcases as a unique and relatable way to promote their products and connect with target audiences. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md)