# Artfully Sculptural Ads The WOOYOUNGMI Spring/Summer 2013 Campaign Shows Collaged Mosaics By Jana Pijak | Published 2013-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wooyoungmi-springsummer-2013 References: [fuckingyoung.es](http://fuckingyoung.es/wooyoungmi-springsummer-2013-campaign/) & [wooyoungmi](http://www.wooyoungmi.com/) THE WOOYOUNGMI Spring/Summer 2013 ad campaign takes on a sculptural aesthetic that appears to be collaged with countless image pieces that are square shaped. The [collaged advertorial spread](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) marks the label's latest collaboration with Seoul based artist Osang Gwon. Known for his intricate works, Osang Gwon has created two impressive [photo-collaged sculptures](https://www.trendhunter.com/trends/anatomic-denim) entitled “Aztec Pattern” and “Nuages Pattern”. The pieces depict two male models who sport vibrant suited pieces from the WOOYOUNGMI Spring/Summer 2013 menswear line. The realistic and life-sized sculptures are lensed in-studio playing with one's perception and providing an [intriguing marketing strategy](https://www.trendhunter.com/trends/mwcurated) for the edgy fashion label. Though this campaign appears digitally altered at first glance, one soon realizes that its collaged characters are not living models but fabricated sculptures. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 37% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Sculptural Advertising:** The use of sculptural elements in advertising campaigns can capture attention and create a unique brand identity. - **Collage Art:** The use of collaged images in ad campaigns lends a visually striking and creative aesthetic. - **Artistic Collaborations:** Collaborating with artists can bring a fresh perspective and creative edge to advertising campaigns. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate sculptural and collaged elements into their ad campaigns to create a visually captivating and unique brand image. - **Art:** Artists and art galleries can explore collaborations with fashion brands to create innovative and visually captivating ad campaigns. - **Advertising:** Advertising agencies can leverage sculptural and collage techniques to create visually stunning and attention-grabbing campaigns for their clients. ## Related on Trend Hunter - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md)