# Vintage Baked Branding Woopidoo Goes with a Pin-up Look for its Baked Goods By Jamie Danielle Munro | Published 2014-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/woopidoo References: [thedieline](http://www.thedieline.com/blog/2014/5/22/woopidoo) & [timesbranding](http://timesbranding.com/) Woopidoo is a baked goods brand that turned to the past for branding inspiration, as well as design agency [Times Branding](https://www.trendhunter.com/trends/care-makes-a-dad). The result is a company identity concept that exudes the authority of baking from the 50s. Going with this vintage look makes consumers feel more comfortable with purchasing these baked goods. The images that come to mind when seeing a vintage pin-up girl are these cute women also cooking away in the kitchen, slaving hard to ensure that the cupcakes taste just as sweet as they look. Because of this, the [vintage branding approach](https://www.trendhunter.com/trends/godiva-brand-identity) works very well for Woopidoo. Far from minimalist, Times Branding opted for detailed illustrations for the brand, which works well against the blue background. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 46% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vintage Branding:** Using vintage branding can create a sense of nostalgia and comfort for consumers, leading to increased sales and brand loyalty. - **Detailed Illustrations:** Using detailed illustrations can help elevate a brand's aesthetic and create a distinct visual identity. - **Nostalgia Marketing:** Nostalgia marketing can be an effective way for brands to evoke positive emotions in their audience and differentiate themselves from competitors. ### Who This Affects Most - **Bakery:** Bakeries can benefit from using vintage branding and detailed illustrations to create a unique brand identity and increase sales. - **Design:** Design agencies can specialize in creating vintage and nostalgia-focused branding for businesses looking to differentiate themselves from competitors. - **Marketing:** Marketing agencies can help businesses leverage nostalgia marketing strategies to connect with their target audience and increase brand loyalty. ## Related on Trend Hunter - [Cookie Re-Branding Makeovers](https://www.trendhunter.com/trends/lotus-bakeries-1.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Retro Japanese-Inspired Cafe Designs](https://www.trendhunter.com/trends/postcard-bakery.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Modern Baking-Inspired Brand Refreshes](https://www.trendhunter.com/trends/cravings-by-chrissy-teigens.md)