# Outdoor Recyclable Coolers The Wooly Eco-Friendly Cooler Uses Wool for Insulation By Elena Rahman | Published 2021-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wooly-ecofriendly-cooler References: [yankodesign](https://www.yankodesign.com/2021/08/11/this-outdoor-recyclable-cooler-uses-wool-insulation-to-keep-your-drinks-cool-and-comes-with-its-own-charcuterie-board-lid/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+yankodesign) & [kickstarter](https://www.kickstarter.com/projects/woolstreet/the-wooly-eco-friendly-cooler) The Wooly Eco-Friendly Cooler uses wool as insulation to keep drinks and food cool. It is commonly known that wool acts as a good insulating material to keep things warm, but it also works to keep things cool. Designed by Dave Nomura & Brook McLeod, this [outdoor cooler](https://www.trendhunter.com/trends/coleman-pro-coolers) is free from chemical and foam insulants. In addition to its alternative insulation, the Wooly is one of the only [recyclable coolers](https://www.trendhunter.com/trends/rugged-road-45-v2-cooler) on today's market. Made from an outer casing of aluminium and stainless steel, the cooler is free from plastic. Equipped with bamboo handles and a built-in charcuterie-board, all materials used to make the cooler are either biodegradable or recyclable. With an internal capacity of 78 regular beverage cans, the Wooly's double-wall insulation keeps the interior cold for three days. Image Credit: Dave Nomura & Brook McLeod ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 93% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Insulation:** The use of unconventional and natural materials for insulation can be disruptive for the construction and architecture industries. - **Recyclable Materials:** The rise of sustainable materials and products can disrupt the manufacturing and consumer goods industries, allowing for more environmentally-friendly options. - **Multi-functional Products:** The combination of various functions in a single product can disrupt the outdoor recreation and consumer goods industries by offering more convenience and value for the customer. ### Where This Applies - **Construction:** The eco-friendly insulation trend can disrupt the construction industry by providing alternatives to traditional insulation materials. - **Manufacturing:** The trend towards using recyclable materials can disrupt the manufacturing industry by forcing companies to re-think their production processes and supply chains. - **Outdoor Recreation:** The multi-functional trend can disrupt the outdoor recreation industry by offering consumers products that can be used for multiple purposes, providing a more efficient and cost-effective experience. ## Related on Trend Hunter - [Recyclable Reusable Coolers](https://www.trendhunter.com/trends/gochill-cooler.md) - [Recyclable Cooler Designs](https://www.trendhunter.com/trends/coleman-geofreeze-cooler.md) - [Eco Insulated Boxes](https://www.trendhunter.com/trends/cruz-cool.md) - [Recyclable Performance Coolers](https://www.trendhunter.com/trends/oyster-tempo-1.md) - [Soft Sustainable Coolers](https://www.trendhunter.com/trends/out-of-the-woods-1.md) - [Nanogel Insulation Camping Coolers](https://www.trendhunter.com/trends/freezill-soft-cooler.md) - [Floating Foam Drink Coolers](https://www.trendhunter.com/trends/foam-portable-cooler.md) - [Ice-Free Beverage Coolers](https://www.trendhunter.com/trends/iceless-coolers.md) - [Rugged Inflatable Coolers](https://www.trendhunter.com/trends/airskirts-cooler.md)