# Rainy Day Menswear The Woolrich Woolen Mills 2010 Collection Offers Some Sunshine for a Rainy Day By Alex Scott | Published 2010-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/woolrich-woolen-mills-2010-collection References: [hypebeast](http://hypebeast.com/2010/03/woolrich-woolen-mills/) & [tresbienshop.net](http://www.tresbienshop.net/en/grp/woolrichwoolenmills-all-items.php) Around Toronto, spring is shaping up to be on of the best ones we've had in a while -- record temperatures for March and sun almost everyday. If you are not so fortunate however, I suggest you stock up on some [stylish rain gear](https://www.trendhunter.com/trends/reigning-champ-goretex) and none are nicer than the garments featured in the [Woolrich](https://www.trendhunter.com/trends/origin-stories-americana) Woolen Mills 2010 Collection. When dealing with the unpredicatble weather of spring, you want something to keep the rain and cold out, however, you don't want to look like a ten-year-old wearing that dorky windbreaker. The Woolrich Woolen Mills 2010 Collection offers some [simple, laid back](https://www.trendhunter.com/trends/robert-barakett-spring) and most importantly, mature styles that will suit the young college guy as well as someone in their forties. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Stylish Rain Gear:** Opportunity for companies to create fashionable rain gear that can keep the rain and cold out while looking mature and stylish. - **Mature Styles for Unpredictable Weather:** Companies can innovate by creating simple and laid back styles that cater to all age groups for unpredictable weather. - **Spring Wear:** Opportunity for companies to create spring wear that can adjust to temperature changes and protect individuals from unpredictable spring weather. ### Who This Affects Most - **Fashion Industry:** Fashion companies can innovate by creating stylish and mature rain gear for unpredictable weather. - **Outdoor Gear Industry:** Companies in the outdoor gear industry can introduce more versatile and fashionable rain gear to cater to a wider market. - **Textile Industry:** Opportunity for textile companies to create innovative fabrics that are water-resistant and can be used for spring wear. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Contemporary Menswear Brands](https://www.trendhunter.com/trends/contemporary-menswear-brand.md) - [Tactical Weatherproof Fashions](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection.md) - [Militant Springtime Jacket Designs](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md)