# Fashion Conscious Outerwear Designs The Woolrich Outdoor Label Ensures Sustainable Elements By Amy Duong | Published 2019-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/woolrich-outdoor References: [highsnobiety](https://www.highsnobiety.com/p/woolrich-outdoor-label-ss19) & [woolrich](http://www.woolrich.com/) The latest by fashion label Woolrich is its own Woolrich Outdoor Label and it is crafted in collaboration with Japanese label Goldwin and Woolrich Japan. It's inaugural launch centers around the Spring/Summer 2019 season and it dials into sustainable components, working with the naturistic environment. The overarching goal of the new label is to create a sense of balance between the natural world and humans. The minimal designs ensure functional concepts that can be versatile across multiple settings, including climbing mountains, trekking through forests, and even in urban environments. The range features silhouettes including wind jackets, coats, caps, boots, cargo pants, graphic tees, and utility vests. The entire Woolrich Outdoor Label is now available to shop online at Woolrich. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 52% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Outerwear:** Opportunity to create innovative outerwear designs that prioritize sustainability and environmental consciousness. - **Versatile Outdoor Gear:** Opportunity to develop adaptable outdoor gear that can be used in various settings, from mountains to urban environments. - **Collaborative Fashion:** Opportunity to collaborate with other labels and brands to create unique and functional fashion collections. ### Sectors Adopting This - **Fashion:** The fashion industry has the potential to incorporate sustainable practices and create versatile outdoor clothing. - **Outdoor Recreation:** Outdoor recreation industry can benefit from innovative and versatile gear designed for different environments. - **Retail:** Retailers can explore collaborations with fashion labels to offer unique and functional products to customers. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Technical Lifestyle Capsules](https://www.trendhunter.com/trends/goldwin-fw25.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Utility Capsule Apparel](https://www.trendhunter.com/trends/our-legacy-work-shop-x-goldwin.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Heritage-Centric Alpine Skiwear](https://www.trendhunter.com/trends/oyabe.md) - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md)