# Spring-Ready Transitional Fashion Woolrich Outdoor Label Introduces Its SS20 Seasonal Line Up By Amy Duong | Published 2020-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/woolrich-outdoor-label References: [highsnobiety](https://www.highsnobiety.com/p/woolrich-ss20/) & [woolrich](https://www.woolrich.com/outdoor-label-landing) [Woolrich Outdoor](https://www.trendhunter.com/trends/origin-stories-americana) Label begins to prepare for the temperatures to rise as it unveils its latest seasonal collection designed for the Spring/Summer 2020 season. The entire capsule is well-rounded and features a wide selection of essential looks set for the warmer seasons. Some of the silhouettes in the collection include [rainproof outerwear designs](https://www.trendhunter.com/trends/martine-rose-x-napapijri), belted shorts, long sleeve tops, hoodies, [khaki shirts](https://www.trendhunter.com/trends/khakis), and crewneck sweaters. One of the standout elements that the brand focuses on is the practice of sustainability. To do so, Woolrich Outdoor Label uses a pattern-making technology named 'Less Waste' to reduce the production of fabric waste overall. The most notable item in the capsule is the bright yellow semi-opaque anorak. Image Credit: Woolrich Outdoor Label ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 51% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** There is an opportunity for companies to develop innovative fashion designs and technologies that promote sustainability, such as Woolrich Outdoor Label's use of 'Less Waste' pattern-making technology. - **Rainproof Outerwear:** There is a potential for disruptive innovation in the outerwear industry by creating rainproof designs that combine functionality and style, like the rainproof outerwear designs in Woolrich Outdoor Label's collection. - **Transitional Fashion:** Businesses can explore transitional fashion designs that provide versatile options for the changing seasons, offering long sleeve tops and crewneck sweaters like Woolrich Outdoor Label's SS20 collection. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from incorporating sustainable practices and technologies, like Woolrich Outdoor Label's 'Less Waste' pattern-making technology. - **Outdoor Clothing:** There is an opportunity for disruptive innovation in the outdoor clothing industry by creating rainproof and sustainable designs, similar to Woolrich Outdoor Label's SS20 collection. - **Apparel Manufacturing:** Companies in the apparel manufacturing industry can explore new technologies and practices that reduce fabric waste and support sustainability, inspired by Woolrich Outdoor Label's use of 'Less Waste' pattern-making technology. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Seasonal Apparel Lines](https://www.trendhunter.com/trends/timberline.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Versatile Stylish Seasonal Jackets](https://www.trendhunter.com/trends/blauer-1.md)