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# Luxury Hiking Apparel
Woolrich Unveils Its Premium Woolrich Outdoor Label SS22 Collection

By Niko Pajkovic | Published 2022-03-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/woolrich-outdoor-label-ss22
References: [gearpatrol](https://www.gearpatrol.com/style/g39502411/woolrich-outdoor-label/) & [woolrich](https://www.woolrich.com/us/en/)

[Woolrich](https://www.trendhunter.com/trends/origin-stories-americana), an American outdoor apparel brand first founded in 1830, has announced the launch of its Woolrich Outdoor Label SS22, a limited-edition collection featuring a wide range of robust yet stylish clothing designed for various adventure-oriented activities, including fishing, hiking, camping, and more.

The new capsule expertly blends [luxury design with high-performance construction](https://www.trendhunter.com/trends/2026-mens-ski-collection) and materials. For example, almost all the items come equipped with advanced moisture-wicking technology while delivering sleek high-fashion design elements and eye-catching patterning. Some standout pieces include the Woolrich [Brook](https://www.trendhunter.com/trends/roam-1) Line Shorts, the Woolrich Brook Line Shorts, Woolrich Tenkara Graphic T-shirt, and Woolrich Packable Bucket Hat.

Currently, the entire Woolrich Outdoor Label collection is available to order on Woolrich's website and at select retailers throughout the U.S.

Image Credit: Woolrich

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 92% | Activity: 68% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Luxury Hiking Apparel:** The demand for high-performance yet stylish hiking gear is driving the growth of luxury hiking apparel brands.
- **Limited-edition Capsule Collections:** Limited-edition capsule collections are enabling outdoor apparel brands to tap into the growing demand for exclusive and unique designs.
- **Moisture-wicking Technology:** Moisture-wicking technology is becoming a standard feature in high-performance outdoor apparel, offering disruptive innovation opportunities for textile manufacturers.

### Who This Affects Most

- **Outdoor Apparel:** The outdoor apparel industry is booming as consumers increasingly seek versatile and durable clothing for adventure-oriented activities.
- **Fashion Retail:** High-end fashion retailers are expanding their offerings to include luxury hiking apparel to tap into the growing demand for functional yet stylish outdoor clothing.
- **Textile Manufacturing:** Textile manufacturers could leverage the growing popularity of moisture-wicking technology in high-performance outdoor apparel to launch innovative and sustainable textile solutions.

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