# Modernized Vintage-Style Parkas Woolrich John Rich & Bros. is Introducing a Series of Fresh Colors By Riley von Niessen | Published 2016-12-02 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/woolrich-john-rich-bros References: [hypebeast](http://hypebeast.com/2016/11/woolrich-john-rich-and-bros-three-new-pieces-arctic-parka-family) & [woolrich](http://www.woolrich.com/woolrich/collection/woolrich-john-rich-bros/_/N-1z141x0) An American outerwear brand, Woolrich John Rich & Bros. is known for its high-end heritage pieces. Looking to ignite excitement amongst its consumers for the holiday season, the brand updated its 'Arctic Parka' line with a slew of new colors. Included is a red version with a striped inner lining, a forest green jacket with a complementary yellow lining and lastly, a navy version with an American flag lining. Two of Woolrich John Rich & Bros.'s jackets have a classic length, which protect the wearer's torso from frigid temperatures but leave the legs exposed. One diverges from this a little however, hitting "just past the hips for added warmth." Any wishing to purchase the luxurious Arctic Parkas and more can access them through Woolrich John Rich & Bros.'s web store. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Modernized Vintage-style Parkas:** Heritage brands can attract buyers by offering updated versions of classic designs. - **Fresh Color Palettes:** Introducing fresh, vibrant colors can refresh a brand's image and appeal to a wider audience. - **Extended Length Parkas:** Designing parkas that offer added protection, and warmth for more extreme weather conditions can meet the increasing demand for rugged outdoor gear. ### Who This Affects Most - **Fashion and Apparel:** Heritage brands can leverage their history and expertise to create modernized versions of classic designs that resonate with current fashion trends. - **Outdoor Gear and Apparel:** Extended length parkas designed for harsh weather can meet the increasing demand for practical, rugged outdoor gear. - **E-commerce:** Through expanding their online offerings, retailers can increase accessibility to popular luxury items like Woolrich John Rich & Bros. parkas. ## Related on Trend Hunter - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Adaptable Stretching Down Jackets](https://www.trendhunter.com/trends/woolrich-bering-down-jacket.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Limited-Edition Hood Trims](https://www.trendhunter.com/trends/hood-trim.md) - [Vintage-Inspired Wool Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jackets.md) - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md)