# Organic Sustainable Outerwear Woolrich and Griffin Join Forces on a new Collection for FW19 By Amy Duong | Published 2019-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/woolrich-and-griffin References: [highsnobiety](https://www.highsnobiety.com/p/woolrich-griffin-fw19/) Woolrich and Griffin work in [collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods) for the Fall/Winter 2019 season with a collection of [sustainable outerwear designs](https://www.trendhunter.com/trends/templa-1) that are ready for the outdoors. The joint effort cuts down its waste production by highlighting the water consumption as well. They use 60% organic cotton materials along with 40% [recycled nylon materials](https://www.trendhunter.com/trends/pac-collection) that are designed with printing methods instead of coloration to further reduce the imprint. The highlighting piece made from this process is the reversible parka that has a zipper enclosure at the sides -- it can also transform into a poncho shell as well. The duo also entirely uses recycled polyester ripstop throughout the capsule, with 40% of the fabrication gathered from 1,500 Spanish fishermen. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 90% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Organic Sustainable Outerwear:** The trend of using sustainable materials and reducing waste in outerwear design is disrupting the fashion industry. - **Collaborative Collections:** Collaborations between brands in the fashion industry are offering innovative solutions to sustainability and waste reduction. - **Recycled Materials:** The use of recycled materials, such as nylon and polyester, is revolutionizing the production process in the outerwear industry. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from adopting sustainable practices and collaborating with other brands to produce innovative and eco-friendly collections. - **Outdoor Apparel:** Companies in the outdoor apparel industry can explore the use of organic and recycled materials to create sustainable and stylish products. - **Textile Manufacturing:** The textile manufacturing industry can focus on developing advanced printing methods for fabric design to reduce environmental impact and waste production. ## Related on Trend Hunter - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Sustainable Clothing Collection Collaboartions](https://www.trendhunter.com/trends/sustainable-clothing-collection.md) - [Sustainable Knitwear Ranges](https://www.trendhunter.com/trends/native-regenerative-wool.md) - [Autumnal Inclement Weather Jackets](https://www.trendhunter.com/trends/fjallraven-and-goretex.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Technical Outdoor Apparel](https://www.trendhunter.com/trends/wind-pro.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Novel Outdoor Design Capsules](https://www.trendhunter.com/trends/marmot-better-gift-shop.md)