# Digitized Detergent Displays This Woolite Retail Display Informs and Intrigues Consumers By Jana Pijak | Published 2015-06-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/woolite-retail-display References: [perchinteractive](http://www.perchinteractive.com/woolite/) Perch Interactive created this Woolite retail display that informs and intrigues consumers. The interactive concept features an engaging touchscreen that gives users access to fun and myth-busting facts about the popular laundry detergent. The digitized retail display was presented as part of New York's WooliteWashed pop-up shop and features two of the brand's laundry detergent bottles -- one designed for white fabrics and another for dark washes. Once the bottles' caps are tapped by those passing by them, colorful bubbles appear on a digitized screen and answer popular laundry questions like how to keep [clothes smelling fresh](https://www.trendhunter.com/trends/fiji) and how to keep fabric colors bright. When interacting with this Woolitte retail display, visitors are given access to helpful laundry tips along with facts that set clothing wash-related stereotypes straight. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Interactive Retail Displays:** Creating interactive retail displays that engage and educate consumers. - **Myth-busting Marketing:** Using interactive displays to dispel common misconceptions and educate consumers. - **Digitized Consumer Engagement:** Enhancing consumer engagement through digitized experiences in retail environments. ### Industries Being Reshaped - **Retail:** Implementing interactive displays in retail stores to enhance customer experience. - **Consumer Goods:** Using digitized displays to educate and inform consumers about product features and benefits. - **Advertising and Marketing:** Leveraging interactive displays to engage consumers and promote brand messaging. ## Related on Trend Hunter - [Touchscreen Washing Machines](https://www.trendhunter.com/trends/chiq-colorluxe-washing-machine.md) - [AI-Driven Washing Innovations](https://www.trendhunter.com/trends/smartwash-technology.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Clothing Care Hotlines](https://www.trendhunter.com/trends/wardrobe-refresh-hotline.md) - [Clothing-Renewing Laundry Detergents](https://www.trendhunter.com/trends/dylon-detergent.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Grandmotherly Laundry Campaigns](https://www.trendhunter.com/trends/abuela-tag-reader.md)