# 100-Wear Button-Downs Wool & Prince Shirts Can Be Worn for Months without Being Washed By Amelia Roblin | Published 2013-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wool-prince-shirts References: [likecool](http://www.likecool.com/You_can_wear_this_shirt_for_100_days_without--Apparel--Style.html) & [kickstarter](http://www.kickstarter.com/projects/1868906/woolandprince-the-better-button-down-guaranteed) Imagine the time, energy and money that you would save if you didn't have to [dry-clean, hand-wash, hang-dry or iron](https://www.trendhunter.com/trends/fully-automated-ironing-system) your dress shirts. For those with office jobs, these are likely quite consuming tasks! Believe it or not, Wool&Prince shirts guarantee that you'll only need to put them through half of these cleaning procedures, and no more than three times per year. The company's innovative Cotton-Soft fabric is made from [fine wool](https://www.trendhunter.com/trends/knit-kite-jacket). It resists wrinkling and has [natural odor-free properties](https://www.trendhunter.com/trends/dropps-odor-eraser) that absorb and evaporate sweat so efficiently that smell-causing bacteria don't have the chance to grow. Fifteen testers were given Wool&Prince shirts and challenged to stink them up and crumple them by wearing them during a wide range of activities; still, the Wool&Prince shirts kept up their incredible crispness and freshness. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 21% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **No-clean Clothing:** Developing clothing that requires minimal to no cleaning could be a disruptive innovation opportunity for the fashion industry. - **Anti-odor Fabrics:** Innovating with fabrics that have natural/innate odor-resistant properties has potential as a disruptive innovation opportunity for the textile industry. - **Smart Wardrobe Solutions:** Developing smart connected solutions for maintaining wardrobe hygiene and freshness could be a disruptive innovation opportunity in the IoT and fashion industries. ### Industries Being Reshaped - **Fashion:** Disruptive innovation can come from developing alternate materials and designing apparel/clothing with new features and values. - **Textile Manufacturing:** Developing fabrics with natural and benign odor-resistant properties can be a disruptive innovation opportunity that addresses longstanding pain points in the textile industry. - **Iot:** Integrating IoT solutions to maintain clothing and wardrobe freshness could be a disruptive innovation opportunity in the fashion industry, unlocking new value chains and business models. ## Related on Trend Hunter - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Water-Repellent Weekend Travel Pants](https://www.trendhunter.com/trends/72hour-merino-travel-pant.md) - [Sustainable Merino Wool Apparel](https://www.trendhunter.com/trends/innovative-tech-merino-collection.md) - [Machine-Washable Cashmere Collections](https://www.trendhunter.com/trends/tech-cashmere-collection.md) - [Rugged Athlete-Approved Shirts](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt-20.md) - [Sustainable Wool Dryer Balls](https://www.trendhunter.com/trends/wool-dryer-ball.md) - [Short Cycle Laundry Detergents](https://www.trendhunter.com/trends/persil-wonder-wash1.md) - [Handheld Garment Cleaning Devices](https://www.trendhunter.com/trends/portable-dry-cleaner.md)