# Premium Yarn Branding This Example of Wool Packaging Focuses on the Quality of the Product By Rebecca Byers | Published 2015-09-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wool-packaging References: [aspreycreative.au](http://www.aspreycreative.com.au/australian-superfine-merino) & [cleckheatonsuperfine.au](http://www.cleckheatonsuperfine.com.au/) This example of wool packaging speaks to the movement of [artisan branding](https://www.trendhunter.com/trends/sophisticated-whisky-packaging) as a means to positioning a product offering as premium. The brand, Australian Superfine Merino by Cleckheaton, is currently in pre-launch and features a letterpressed swingtag. Cleakheaton is owned by Australian Country Spinners and decided to create a retail brand for the line of superfine merino yarn. Designed to highlight the artisan quality of the product, the exquisite [letterpress swingtag](https://www.trendhunter.com/trends/good-to-read) features a carefully thought out mix of fonts in various hues of purple. The dramatic swingtag is a huge step up from the conventional paper or sticker packaging, which carries connotations of lesser quality. The Australian Superfine Merino brand by Cleckheaton has since expanded into an e-commerce effort and shows the marketing power of wool packaging in this context. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### Key Themes Behind This Trend - **Artisan Branding:** Opportunity for brands to position their products as premium by incorporating artisan elements in their branding. - **Retail Packaging Innovation:** Potential for brands to differentiate themselves by using unique and visually appealing packaging, like letterpressed swingtags. - **E-commerce Expansion:** Growing trend of brands expanding into e-commerce to reach a wider audience and increase marketing opportunities. ### Where This Applies - **Fashion and Apparel:** Fashion and apparel brands can leverage artisan branding and unique packaging to attract customers seeking premium products. - **Paper and Packaging:** Innovation opportunities for companies in the paper and packaging industry to develop visually appealing and high-quality packaging solutions. - **E-commerce Retail:** Businesses in the e-commerce retail sector can explore the potential of expanding their offerings to include premium products with unique branding and packaging. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Alternative Fiber Product Labels](https://www.trendhunter.com/trends/labelling-papers.md) - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [High-End Gilded Spice Branding](https://www.trendhunter.com/trends/mccormick-gourmet-collection.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md)