# Technical Urban Professional Packs The Wool & Oak 'Wings' Backpack is Highly Efficient By Michael Hemsworth | Published 2019-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wool-oak-wings References: [yankodesign](https://www.yankodesign.com/2019/03/18/the-worlds-first-technical-leather-backpack-with-12-in-1-versatility/) & [kickstarter](https://www.kickstarter.com/projects/574115111/wings-the-first-luxury-leather-technical-backpack?ref=3bxvd9) The Wool & Oak 'Wings' backpack is a style-conscious accessory that boasts a technical construction to provide [urban professionals](https://www.trendhunter.com/trends/apex-30) with a way to carry their everyday essentials without feeling restricted when it comes to access. Featuring a high-end leather design, the pack boasts side access, allowing wearers to easily get to the interior contents of the bag without having to take it off their back. An interior section for your laptop, along with [secure external safe pockets](https://www.trendhunter.com/trends/coalax-lancer300), keep all technology items securely stowed when not in use. The Wool & Oak 'Wings' backpack also features an expanding top flap for storing a jacket or yoga mat when commuting, while the entire accessory can be completely [folded flat for easy storage](https://www.trendhunter.com/trends/airback-flex) in small spaces. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Technical Urban Professional Packs:** The demand for stylish yet functional backpacks with innovative design elements is on the rise, creating a market for brands to disrupt the traditional backpack industry. - **Side Access Features:** The integration of side access features to backpacks is becoming popular as professionals look for easy access to their everyday essentials on the go. - **Foldable Backpacks:** The development of foldable backpacks that can be stored easily in small spaces presents a disruptive opportunity for the backpack industry. ### Where This Applies - **Backpack Industry:** Companies in the backpack industry can differentiate their products by offering stylish designs with technical features to meet the needs of urban professionals. - **Fashion Industry:** Fashion brands can tap into the rise of technical urban professional packs by launching their own collections of functional and stylish backpacks. - **Smart Luggage Industry:** Incorporating side access and innovative design elements into smart luggage products would appeal to the growing customer base looking for functionality and convenience. ## Related on Trend Hunter - [One-Touch Access Backpacks](https://www.trendhunter.com/trends/watson-the-pack-30.md) - [Customizable Expansion Traveler Packs](https://www.trendhunter.com/trends/nectrum-wingpack.md) - [Next-Gen Business Backpacks](https://www.trendhunter.com/trends/work-backpack-that-stands-up.md) - [Organization-Forward Backpack Drops](https://www.trendhunter.com/trends/matrix-backpack.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md) - [Stylishly Versatile Travel Backpacks](https://www.trendhunter.com/trends/tracksmith-olmsted-pack.md) - [Eco-Luxe Professional Backpacks](https://www.trendhunter.com/trends/apex-30.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md)