# Electric-Hued Yarn Fashion Simon Pais Thomas' Vibrant ‘Wool' Photography By Sandra Winn | Published 2009-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wool-fashion-photography-simon-pais-thomas References: [neublack](http://www.neublack.com/art-design/photographer-simon-pais-thomas/) & [simonpaisthomas](http://www.simonpaisthomas.com/) Chilean photographer Simon Pais Thomas has tons of spectacular photographs on his website but I found his ‘Wool’ fashion photos particularly fascinating. Thomas’ use of deep, dark and rich colors for the background definitely captured the attention of my eyes. His use of lighting and shading made even the drab-colored wool fashions stand out. Simon Pais Thomas has done quite a few advertising campaigns including one for Nescafe and LaPolar Jeans. It’s no wonder companies hire him, as his photography skills are aesthetically-pleasing and versatile. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 47% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Vibrant Photography:** Opportunity for photographers to experiment with bold and colorful backgrounds to capture attention. - **Fashion Advertising:** Opportunity for fashion brands to utilize visually striking photography to promote their products. - **Versatile Aesthetics:** Opportunity for artists and designers to explore the use of lighting and shading to make even drab-colored materials stand out. ### Sectors Adopting This - **Photography:** Opportunity for photographers to offer their skills in creating visually captivating and attention-grabbing images. - **Fashion:** Opportunity for fashion brands to incorporate bold and vibrant colors into their designs. - **Advertising:** Opportunity for advertising agencies to utilize visually striking photography to attract consumer attention. ## Related on Trend Hunter - [Wool-Centric Contemporary Exhibitions](https://www.trendhunter.com/trends/oltre-terra-exhibition.md) - [Queer Wool Runway Looks](https://www.trendhunter.com/trends/i-wool-survive.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Wool Translucent Pendant Lamps](https://www.trendhunter.com/trends/big-glow.md) - [Spectral Painting-Inspired Furniture](https://www.trendhunter.com/trends/thomme-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Cityscape-Inspired Artful Textiles](https://www.trendhunter.com/trends/ambar.md) - [Breathtaking Woven Installations](https://www.trendhunter.com/trends/woven-installation.md)