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# Oversized Knitted Cowls
The Ohhio Macaron Merino Wool Cowl is Superbly Warm and Soft

By Michael Hemsworth | Published 2017-01-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wool-cowl
References: [thegadgetflow](http://thegadgetflow.com/portfolio/macaron-merino-wool-cowl/)

[Large, oversized accessories](https://www.trendhunter.com/trends/rudsaks-lucia) are always coveted in the winter months for warmth and style reasons, which the Ohhio Macaron Merino Wool Cowl dually provides. Coming in an array of colors (15 in total), the cowl is designed with the brand's classic knitting pattern and will provide enhanced levels of warmth for users.

The Ohhio Macaron Merino Wool Cowl is, as the name denotes, crafted from [Merino wool](https://www.trendhunter.com/trends/knit-kite-jacket) which makes it inherently soft and even hypoallergenic. This makes it safe for children to wear or be around as well as pets.

The [chunky knit cowl](https://www.trendhunter.com/trends/atelier-solana) is unisex in design and can be worn by women and men alike in virtually any color. This is thanks to the modern design that is free of frills and loose ends, but packed with modern style.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 73% | Activity: 78% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Oversized Accessories:** The trend of oversized accessories provides opportunities for innovative designs that combine warmth and style.
- **Merino Wool:** The trend of using Merino wool in fashion creates opportunities for hypoallergenic and soft clothing options.
- **Unisex Design:** The trend of unisex designs allows for versatile fashion options that can be worn by both men and women.

### Where This Applies

- **Fashion:** The fashion industry can explore innovative ways to incorporate oversized accessories into their collections.
- **Textile:** The textile industry can develop new fabric technologies using Merino wool for hypoallergenic and soft clothing.
- **Retail:** The retail industry can cater to the demand for unisex fashion options by offering versatile and gender-neutral clothing lines.

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