# Slouchy Knitted Fashion The Wool and The Gang SS11 Collection is Hipster Cool By Meghan Young | Published 2011-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wool-and-the-gang-ss11 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/wool-and-the-gang-spring_summer-2011-collection.aspx) & [blog.woolandthegang](http://blog.woolandthegang.com/english/) Many people probably hold the misconception that [knits such as sweaters and beanies](https://www.trendhunter.com/trends/macmahon-knitting-mills-and-beams) should only be rocked in the fall and winter seasons, yet the Wool and The Gang SS11 collection shows that this is not the case. Not only can they be worn during the warmer months, they can also be worn stylishly at that. The Wool and The Gang SS11 collection, designed by founders New Zealand-born Carolyn Main and Switzerland-born Lisa Sabrier, have a hipster edge. Chunky, slouchy, colorful and more, these knits show that [knitwear can be extremely fashionable](https://www.trendhunter.com/trends/herdsman-sweater-collection). Not only that, the [women's pieces](https://www.trendhunter.com/trends/brunette-the-label-2) are particularly eye-catching. Of course, that probably has to do with some strategic cutaway holes that not only add great detail to each piece, but also keeps things on the cool side. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Year-round Knitwear:** The trend of wearing knitted fashion items in both warm and cool seasons presents an opportunity for retailers to offer versatile knitwear options. - **Hipster Knit Fashion:** The rise in popularity of chunky, slouchy, and colorful knitwear presents an opportunity for fashion brands to cater to the hipster market. - **Cutaway Knit Detailing:** The incorporation of strategic cutaway holes in knitwear adds a unique and eye-catching detail, providing an opportunity for designers to create innovative and trendy pieces. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the year-round knitwear trend by offering a diverse selection of knitted fashion items suitable for different seasons. - **Fashion Design:** Fashion designers can embrace the hipster knit fashion trend by creating collections that feature chunky, slouchy, and colorful knitwear designs. - **Apparel Manufacturing:** Apparel manufacturers can explore innovative techniques in incorporating cutaway holes in knitwear to meet the demand for unique and visually appealing garments. ## Related on Trend Hunter - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Hand- Knitted Joint Apparel](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Elevated Seasonal Knitwear](https://www.trendhunter.com/trends/wool-knit.md) - [Handcrafted Fall Knitwear](https://www.trendhunter.com/trends/atelier-solana.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Sustainable Cable Knitwear](https://www.trendhunter.com/trends/eloise-wool-sweater.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md) - [Collaborative Hand-Knit Streetwear](https://www.trendhunter.com/trends/macmahon-knitting-mills-and-beams.md)