# 'Star Wars' Sportswear The Adidas 'Wookie Jacket' is Chewbacca-Inspired By Allison Love | Published 2010-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wookie-jacket References: [theawesomer](http://theawesomer.com/adidas-wookiee-jacket/54950/) & [freshnessmag](http://www.freshnessmag.com/2010/08/06/star-wars-x-adidas-originals-fallwinter-2010-wookie-jacket/) The Star Wars and [Adidas](https://www.trendhunter.com/trends/winter-performance-jacket) collection for the Fall/Winter 2010 season now includes the Wookie Jacket. The Wookie Jacket is a Chewbacca-inspired coat that looks just like the huge furry beast in the classic futuristic films. The Adidas coat has fur-trimmed lining that resembles the coat of Chewbacca and comes in a dark brown color. The Wookie Jacket is stylish enough for the modern day man, it is still fit for a Wookie king. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Pop Culture Fashion Collaborations:** Collaborating with popular franchises, like Star Wars, to create themed fashion collections can tap into a dedicated fan base and generate excitement for the brand. - **Nostalgia-inspired Fashion:** Creating apparel inspired by iconic characters and films from the past can resonate with consumers seeking retro and nostalgic experiences. - **Furry Outerwear:** Designing coats and jackets with fur-trimmed lining can provide a unique and fashionable twist on classic outerwear styles. ### Who This Affects Most - **Fashion and Apparel:** The fashion industry can leverage licensing agreements with popular film franchises to create new and captivating collections that appeal to a wide range of consumers. - **Entertainment:** Collaborating with fashion brands to create merchandise based on beloved characters can generate additional revenue streams for the entertainment industry. - **Textile and Fur:** The textile and fur industry can explore innovative ways to utilize fur trimmings in outerwear designs, creating high-quality and stylish products. ## Related on Trend Hunter - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [Insulated Sci-Fi Garments](https://www.trendhunter.com/trends/columbia-x-star-wars-skywalker-pilot-ski-collection.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Sci-Fi Forested Moon Outerwear](https://www.trendhunter.com/trends/columbia-endor-collection.md) - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [New Year Pet Apparel](https://www.trendhunter.com/trends/adidas-chinesestyle-track-jacket.md) - [Transforming Sci-Fi Plush Toys](https://www.trendhunter.com/trends/pillow-pets-star-wars-chewbacca.md) - [Pet Lunar Apparel](https://www.trendhunter.com/trends/chinesestyle-pet-jackets.md)