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# Dessert-Inspired Spring Collections
Woodys SS24 Collection Focuses on Color and Quality

By Grace Mahas | Published 2024-01-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/woodys-ss24-collection
References: [woodyseyewear](https://woodyseyewear.com/en/fiori)

![Dessert-Inspired Spring Collections](https://cdn.trendhunterstatic.com/thumbs/522/woodys-ss24-collection.jpeg)

Woodys introduces "Colorado," a new campaign set in a [desert environment](https://www.trendhunter.com/trends/rudsak-ss25-collection), showcasing a unique collection that embodies freedom and authenticity. The Spring-Summer launch features 42 models with 189 variations, highlighting Woodys' signature style and color harmonies. Notably, the collection debuts [half-moon glasses](https://www.trendhunter.com/trends/modern-retro-collection), marking the brand's entry into reader eyewear with distinctive designs.

The women's collection emphasizes comfort and durability, with new ergonomic temples and a range of acetate nose pads. It features a five-axis OBE hinge in gold, rose gold, or silver, and geometric engravings for a dynamic look. The men's range also includes the five-axis OBE hinge, emphasizing the brand's focus on quality with materials like Italian Mazzucchelli acetate and Japanese beta-titanium. [Carl Zeiss](https://www.trendhunter.com/trends/carl-friedrik-washbags) Vision lenses ensure superior eye protection.

Prioritizing sustainability, Woodys uses recycled acetate and bioacetate in over 40% of its frames. This commitment to eco-friendly materials underscores the brand's dedication to merging fashion with environmental responsibility.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 32% | Activity: 40% | Freshness: 20%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Materials:** The use of recycled acetate and bioacetate in Woodys frames highlights the trend of prioritizing sustainability in the fashion industry.
- **Reader Eyewear:** Woodys' entry into the reader eyewear market with their half-moon glasses showcases the trend of expanding product offerings to cater to different customer needs.
- **Color Harmonies:** Woodys' Spring-Summer collection's emphasis on color harmonies reflects the trend of incorporating vibrant and cohesive color palettes into fashion designs.

### Where This Applies

- **Fashion:** Woodys' unique collection and use of sustainable materials presents disruptive innovation opportunities in the fashion industry.
- **Eyewear:** Woodys' entry into the reader eyewear market with their distinctive half-moon glasses opens up opportunities for disruptive innovation in the eyewear industry.
- **Sustainability:** Woodys' commitment to using recycled acetate and bioacetate in their frames highlights the potential for disruptive innovation in the sustainable fashion industry.

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