# Pixar Character Photography Woody from Toy Story Garners Over 5 Million Followers on Instagram By Meghan Young | Published 2014-09-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/woody-from-toy-story References: [buzzfeed](http://www.buzzfeed.com/mackenziekruvant/this-guy-is-the-most-followed-non-famous-person-on-instagram) & [instagram](http://instagram.com/camposwell) Woody from Toy Story is as beloved a [Pixar](https://www.trendhunter.com/trends/casetify-x-toy-story) character as ever, so it comes as no surprise that he has managed to get over five million followers on [Instagram](https://www.trendhunter.com/trends/lennnie-x-dove). But he's not a real person, so how is that possible? With the help of a human friend, of course. Wellington Campos, a marketing manager based in Brazil, has become the most followed non-famous person on the social media network thanks to Woody from Toy Story. Placing a toy of the iconic character in fun scenarios as made Campos the 22nd most followed person on Instagram in general. A subject matter that appeals to women and men, young and old, it comes as no surprise that the concept has been so successful. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Character Marketing:** The success of Woody from Toy Story on Instagram highlights the potential of using beloved characters to generate a large following and engage with diverse audiences. - **Virtual Influencers:** The popularity of Woody's Instagram account demonstrates the rise of virtual influencers and their ability to captivate and connect with users in the digital realm. - **Bringing Fiction to Life:** The creation of engaging scenarios for toy characters like Woody showcases the opportunity to bring fictional worlds to life using social media platforms, fostering deeper brand-consumer connections. ### Industries Being Reshaped - **Marketing:** The success of Woody's Instagram account presents innovative marketing opportunities for brands to leverage popular characters and engage with a wide range of consumers. - **Entertainment:** The emergence of virtual influencers and character-centric social media accounts demonstrates how the entertainment industry can engage with fans and extend the loyalty and reach of beloved franchises. - **Toy Manufacturing:** The impact of Woody's online popularity signifies the potential for toy manufacturers to collaborate and leverage social media platforms to enhance the visibility and desirability of their products. ## Related on Trend Hunter - [Toy Film-Inspired Perforated Shoes](https://www.trendhunter.com/trends/buzz-lightyear-crocs.md) - [Family-Friendly Tech Accessory Designs](https://www.trendhunter.com/trends/casetify-x-toy-story.md) - [Nostalgic Film Merchandise](https://www.trendhunter.com/trends/toy-story-30th-anniversary.md) - [Nostalgic Denim Collections](https://www.trendhunter.com/trends/levis-and-pixar.md) - [Film-Inspired Cooking Series](https://www.trendhunter.com/trends/cooking-with-pixar-series.md) - [Movie-Themed BBQ Restaurants](https://www.trendhunter.com/trends/disney-toy-story-restaurant.md) - [Cult Film-Inspired Pet Plants](https://www.trendhunter.com/trends/spot-1.md) - [Selfie-Centric Action Figures](https://www.trendhunter.com/trends/selfie-series.md) - [Movie-Themed Candy Products](https://www.trendhunter.com/trends/world-of-sweets.md)