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# Plant-Based Watch Straps
WoodWatch Has Launched the World's First Cactus Leather Watch Strap

By Colin Smith | Published 2022-01-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/woodwatch
References: [woodwatch](https://www.woodwatch.com/en/)

WoodWatch, the elegant timepiece maker focused on sustainability, has unveiled its newest watch-making innovation, cactus leather straps. WoodWatch is the first watch brand in the world to utilize cactus leather as the base for its watch straps. The company researched a wide variety of sustainable and plant-based materials before deciding on cactus leather for the material's texture and aesthetic.

In addition to using sustainable materials, WoodWatch's leathermaker, DESSERTO, creates the cactus leather through an environmentally friendly process where a single cactus plant can be harvested several times. DESSERTO does not waste any materials or energy in its creation process.

Lastly, WoodWatch is continuing its tree-planting initiative from 2013 whereby for each watch purchased, the company will plant one tree. On top of this, though, the company will also plant one tree for each cactus leather strap it produces, making the process even more sustainable.

Image Credit: WoodWatch

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 83% | Activity: 94% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Watchmaking:** There is a growing trend in the watch industry towards sustainability, marked by the use of eco-friendly materials for making watch straps.
- **Plant-based Materials:** The use of plant-based materials like cactus leather in watchmaking is a trend that is likely to gain traction in the near future.
- **Environmental Responsibility:** There is a trend among watch brands to take responsibility for their impact on the environment, by adopting eco-friendly production processes and sustainable practices.

### Who This Affects Most

- **Fashion Industry:** Fashion companies are being urged to find sustainable alternatives to leather, and the watch industry is no exception.
- **Jewelry Industry:** The jewelry industry can benefit from adopting sustainable practices in the production of its items, including the use of eco-friendly materials.
- **Luxury Goods Industry:** Luxury brands can differentiate themselves by offering eco-luxury products made from sustainable materials like cactus leather.

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