# Fruit-Based Low-Alcohol Drinks Woodstar is Made Using Premium Ingredients like Açai Berry By Michael Hemsworth | Published 2018-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/woodstar References: [foodbev](https://www.foodbev.com/news/low-alcohol-berry-sweetened-woodstar-drink-launches-uk/) & [mywoodstar](http://www.mywoodstar.com) The Woodstar low-alcohol drink has been unveiled by the brand as a new option for consumers that is crafted from premium ingredients and suitable for those who are looking to decrease their alcohol consumption. The drink looks like a wine yet is made without grapes and incorporates Amazonian açaí berry, blackcurrants from France, a blend of other berries, [botanicals, orange blossom honey](https://www.trendhunter.com/trends/st-buena-vida) and cocoa. This makes it a flavorful drink that can be enjoyed in place of [traditional wines, beers and cocktails](https://www.trendhunter.com/trends/reduced-alcohol-syrah) without causing intoxication too fast thanks to the 1% proof. The Woodstar low-alcohol drink was discussed by one of the founders, Simon Baldry, who said, "Woodstar is very much a drink for people who love socialising and enjoying every moment without having to rely on alcohol to impress. Woodstar has character on the nose, lightness in the mouth and a dry finish that suits a sophisticated palate, it actually has more complexity than the average table wine." Image Credit: FoodBev Media ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 64% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fruit-based Low-alcohol Beverages:** Creating unique low-alcohol beverages with high-quality fruit-based ingredients that offer flavorful taste and lower intoxication levels. - **Alternative Alcoholic Beverages:** Developing innovative drinks that provide consumers with another option to traditional wines, beers or cocktails that reduce alcoholic percentage but maintain flavor. - **Sophisticated Low-alcohol Drinks:** Crafting low-alcohol beverages that appeal to consumers with sophisticated palates by using premium and unique ingredients like botanicals and honey. ### Industries Being Reshaped - **Beverage Manufacturing:** Beverage manufacturers can leverage the trend towards fruit-based low-alcohol drinks to meet the needs of consumers who crave healthier, alcohol-reduced, and sophisticated alternative beverages. - **Hospitality:** Businesses in the hospitality industry can create innovative menus consisting of fruit-based low-alcohol drinks that cater to the growing market of discerning consumers who want to enjoy social outings but reduce alcohol intake. - **Fruit & Botanicals Industry:** Fruit and botanical producers can benefit from increased demand for premium ingredients in drinks like the Woodstar low-alcohol beverage, and gain new markets to sell their products. ## Related on Trend Hunter - [Non-Alcoholic Fermented Wines](https://www.trendhunter.com/trends/three-spirits.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Botanical Alcohol-Free Wines](https://www.trendhunter.com/trends/three-mills-wines.md) - [Low-Alcohol Aperitivo Spirits](https://www.trendhunter.com/trends/berry-bros-rudd-barrelaged-aperitivo.md) - [Californian Low-Alcohol Wines](https://www.trendhunter.com/trends/arlow.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Low ABV Distilled Spirits](https://www.trendhunter.com/trends/sylva-1.md)