# Urban Icebergs Woods Bagot Creates Recycled Icebergs to Hide Unseemly Construction By Allison Love | Published 2010-07-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/woods-bagot References: [designboom](http://www.designboom.com/weblog/cat/9/view/10808/woods-bagot-icebergs-for-construction-sites.html) & [woodsbagot](http://www.woodsbagot.com) Woods Bagot has created a pretty inventive distraction from unseemly construction sites. Walking to work everyday, he got sick of seeing half-finished construction sites, so he thought up the concept of urban icebergs which are created out of [recycled materials](https://www.trendhunter.com/trends/unfold-form) to try and hide the rubble. The urban icebergs are easy to put up and take down and are completely made out of recycled material. The urban icebergs by Woods Bagot can also serve as pop-up shops and cultural event spaces. The interesting outside appearance definitely attracts attention. Photo Credits: [designboom](http://www.designboom.com/weblog/cat/9/view/10808/woods-bagot-icebergs-for-construction-sites.html), [woodsbagot](http://www.woodsbagot.com) ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 62% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Recycled Icebergs:** Creating urban icebergs out of recycled materials to hide construction sites presents disruptive innovation opportunities in the construction and urban design industries. - **Pop-up Shops:** Transforming the urban icebergs into pop-up shops and cultural event spaces opens up disruptive innovation opportunities in the retail and event industries. - **Sustainable Construction:** Using recycled materials for urban icebergs showcases disruptive innovation opportunities in sustainable construction and architecture. ### Industries Being Reshaped - **Construction:** Urban icebergs offer disruptive innovation opportunities for the construction industry by providing a creative solution for hiding construction sites. - **Urban Design:** The concept of urban icebergs opens up disruptive innovation opportunities for the urban design industry by offering a visually appealing way to disguise unfinished construction sites. - **Retail:** Repurposing the urban icebergs as pop-up shops presents disruptive innovation opportunities in the retail industry by providing unique and eye-catching temporary retail spaces. ## Related on Trend Hunter - [Recycled Bar Installations](https://www.trendhunter.com/trends/bar-installation.md) - [Surfboard Waste Blocks](https://www.trendhunter.com/trends/surf-block-maui.md) - [Ice Block-Formed Pavilions](https://www.trendhunter.com/trends/falling-hours.md) - [Upcoming Architectural Floating Parks](https://www.trendhunter.com/trends/centroparco.md) - [Timber Alpine Shelters](https://www.trendhunter.com/trends/selfsufficient-bivouac.md) - [Mountainous Repurposed Crate Installations](https://www.trendhunter.com/trends/crate-installation.md) - [Topographical Recycled Coffee Tables](https://www.trendhunter.com/trends/two-coffee-tables.md) - [Creative Pop-Up Hubs](https://www.trendhunter.com/trends/creative-popup-hub.md) - [Artfully Made Floating Plazas](https://www.trendhunter.com/trends/aquapraa.md)