# Discarded Wood Construction Materials Woodoo Uses Wood in Place of Glass, Leather and More By Michael Hemsworth | Published 2023-04-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/woodoo References: [techcrunch](https://techcrunch.com/2023/04/24/woodoo-is-creating-decarbonized-wood-based-materials/) & [woodoo](https://woodoo.com)  Paris-based biotechnology startup Woodoo is in the business of transforming materials and preconceived notions about design to prioritize a sustainable ethos. The company creates [wood-based material](https://www.trendhunter.com/trends/fraunhofer-ikts) that is capable of being used in place of glass, leather, concrete and even steel to prioritize a luxe yet sustainable alternative. The material is achieved by submerging wood in a range of liquids to detach and extract lignin, which is then used create a range of different materials. Woodoo has signed an array of deals with brands like [Volkswagen](https://www.trendhunter.com/trends/fast-charging-stations), Mercedes, [LVMH](https://www.trendhunter.com/trends/Regenerative-Rose) and Garnica to use its sustainable materials in many different ways. The materials could help to shift away from animal-sourced materials and others with a higher carbon footprint. Image Credit: Woodoo ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 78% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Materials:** The trend towards using sustainable materials that prioritize a luxe yet sustainable alternative. - **Biotechnology Innovation:** The trend towards using biotechnology to transform materials and preconceived notions about design. - **Eco-friendly Design:** The trend towards designing with a focus on eco-friendliness and reducing the carbon footprint. ### Where This Applies - **Construction:** Innovations in sustainable materials like Woodoo’s could disrupt the construction industry by providing eco-friendly alternatives to traditional materials. - **Automotive:** The automotive industry could be disrupted by sustainable materials like Woodoo’s as car manufacturers could shift away from animal-sourced materials and others with a higher carbon footprint. - **Fashion:** Fashion industry could benefit from sustainable materials like Woodoo’s as eco-friendly alternatives could replace traditional materials like leather and reduce waste. ## Related on Trend Hunter - [Reimagined Structural Timber](https://www.trendhunter.com/trends/superwood.md) - [Sustainable Wooden Natural Materials](https://www.trendhunter.com/trends/forestbank.md) - [Sustainable Timber-Made Toilets](https://www.trendhunter.com/trends/woodio-block-toilet.md) - [Sustainable Design Materials](https://www.trendhunter.com/trends/mycoworks-reishi.md) - [Wood-Created Progressive Jackets](https://www.trendhunter.com/trends/wooden-jacket.md) - [Wooden Sustainable Table Lamps](https://www.trendhunter.com/trends/woodo.md) - [Tree-Based Material Products](https://www.trendhunter.com/trends/abney-effect.md) - [Waste-Made Cardholder Collections](https://www.trendhunter.com/trends/arda-biomaterials.md) - [Waste-Transformed Biomaterials](https://www.trendhunter.com/trends/by-osmosis.md)