# Celebrity-Endorsed Spring Shoes Woodie gochild is the Face of Skechers Korea's Newest Campaign By Amy Duong | Published 2018-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/woodie-gochild References: [hypebeast](https://hypebeast.com/2018/2/skechers-korea-woodie-gochild-dlt-a) & [skecherskorea.co.kr](http://skecherskorea.co.kr/) Woodie gochild is a fast rising star in the Korean Hip Hop scene and is a signee on Jay Park's H1GHER MUSIC label. The up and coming celebrity recently worked alongside [Skechers Korea](https://www.trendhunter.com/trends/skechers-x-vexx) for a campaign introducing the label's Spring/Summer 2018 footwear, entitled the DLT-A shoe. The campaign for the shoes take a playful approach and taps to the customization as it shows Woodie gochild [drawing on the DLT-A](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld). The endorsed Spring/Summer 2018 shoe is available in four different colorways -- it comes in black white, pink, and beige. The unique shoes deliver comfort with a soft upper and lightweight tongue. They are available on Skechers Korea's website now. Image Credit: Skechers Korea ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Celebrity-endorsed Shoes:** Leveraging the popularity of celebrities to promote footwear brands presents a disruptive innovation opportunity in the fashion industry. - **Customizable Footwear:** Tapping into the trend of customization in the shoe market offers a disruptive innovation opportunity for brands to cater to individual preferences and style. - **Playful Advertising Campaigns:** Adopting a playful approach in advertising campaigns for shoes can be a disruptive innovation opportunity to attract attention and create memorable brand experiences. ### Who This Affects Most - **Footwear:** The footwear industry can benefit from leveraging celebrity endorsements and incorporating customization options to capture consumer interest and drive sales. - **Fashion:** In the fashion industry, exploring creative and playful advertising campaigns can disrupt the traditional marketing approaches and engage consumers in unique ways. - **Entertainment:** The entertainment industry stands to benefit from collaborations with footwear brands, as it provides an opportunity to expand the reach and influence of celebrities in the fashion space. ## Related on Trend Hunter - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [Summer-Ready Graphic Apparel](https://www.trendhunter.com/trends/heydude.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Footwear-Centric Interactive Campaigns](https://www.trendhunter.com/trends/trailgrip-momint.md) - [Collaborative Sun-Bleached Footwear](https://www.trendhunter.com/trends/sunbleached-wallabee.md) - [Ambassador-Focused Footwear Campaigns](https://www.trendhunter.com/trends/vans.md) - [Custom 3D-Printed Sneakers](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld.md)