# Charitable Wooden Watches Kochiba's Watch Designs Support Social Causes Through WomanKind By Sheri Scott | Published 2015-12-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/wooden-watch References: [kochibanation](http://www.kochibanation.com/) Kochiba is a [wooden watch brand](https://www.trendhunter.com/trends/japanese-woodwork) with a heart of gold. Set up in Glasgow in 2015, the independent label was established by husband and wife duo Niraj and Victoria. With a passion for clean, minimalist design, Kochiba was named after a Japanese wood and was launched to resounding success. It wasn't just the design people have been going crazy for though. A portion of the profits from the sale of every watch goes to global charity WomanKind. Niraj always wanted [social enterprise](https://www.trendhunter.com/trends/gshock-x-charles-darwin-foundation) to be part of his business with his wife. Growing up, he saw woman deprived of education and domestic violence a prevalent issue. When setting up Kochiba, they wanted to help in any small way to support women on a global scale. With watches starting at £100, these [stylish pocket-friendly designs](https://www.trendhunter.com/trends/handcrafted-mechanical-timepieces) are one more way you can wear your heart (and style) on your sleeve. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Socially Conscious Brands:** Opportunity for businesses to incorporate social causes into their brand strategy, supporting and empowering marginalized groups. - **Sustainable Fashion:** Embracing eco-friendly materials like wooden watches can lead to innovative and environmentally-friendly fashion solutions. - **Minimalist Design:** The demand for clean and minimalist designs presents an opportunity for businesses to create stylish and functional products. ### Where This Applies - **Fashion Accessories:** Brands can capitalize on the growing market for ethically-made accessories like wooden watches that support social causes. - **Social Entrepreneurship:** The rise of social enterprise provides an opportunity for businesses to combine profit-making with social impact, as exemplified by Kochiba. - **Eco-friendly Products:** Businesses can tap into the demand for sustainable and eco-friendly products, such as wooden watches, to meet consumer preferences. ## Related on Trend Hunter - [Curated Womens Watch Lineups](https://www.trendhunter.com/trends/chteau-divoire.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [DIY Wooden Watchmaking Sets](https://www.trendhunter.com/trends/tfo-clockwork.md) - [Symbolic Pink-Segmented Watches](https://www.trendhunter.com/trends/together-in-pink-collection.md) - [War Boat-Inspired Timepieces](https://www.trendhunter.com/trends/dunkirk-watch.md) - [Summer Travel-Focused Women's Watches](https://www.trendhunter.com/trends/womens-watches1.md) - [Japanese Woodwork-Inspired Watch Designs](https://www.trendhunter.com/trends/japanese-woodwork.md) - [Pearlescent Neutral-Toned Watches](https://www.trendhunter.com/trends/casio-america.md) - [Handcrafted Mechanical Timepieces](https://www.trendhunter.com/trends/handcrafted-mechanical-timepieces.md)