# USB-Equipped Nutcrackers Suck UK's Wooden Nutcracker reveals a Festive Surprise Inside a Walnut By Laura McQuarrie | Published 2013-12-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wooden-nutcracker References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.ca/2013/12/suck-uk-gets-creative-and-builds.html) & [suck.uk](http://www.suck.uk.com/products/robot-nut-cracker-/) This year, to send festive thanks to its partners and distributors, Suck UK made wooden nutcracker gifts. The nutcracker was modeled quite closely after its own Robot Nutcracker, but redesigned in red and white for Christmas. The Suck UK offices seemed to be transformed into one of Santa's workshops, since it got to work sanding, painting and preparing the toys by hand. What makes this wooden nutcracker truly unique is that it has a [gold-painted nut](https://www.trendhunter.com/trends/reeses-gifting-range) inside and when the nutcracker is used to open it, recipients will find a surprise inside. Inside the nut is a [tiny USB](https://www.trendhunter.com/trends/sandisk-1) that says "watch me" and it reveals Suck UK's holiday message. This is an ingenious way to send a totally unique holiday greeting and although it takes some effort to make and open, it's well worth the surprise. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Personalized Gift Experiences:** Creating surprise and delight moments by embedding hidden surprises in gift items. - **Innovative Packaging Design:** Exploring unique packaging designs that offer interactive and memorable experiences. - **Customized Holiday Messaging:** Using inventive methods to deliver personalized holiday messages to recipients. ### Industries Being Reshaped - **Gift and Novelty:** Opportunity to create unique and personalized gift experiences through innovative design and hidden surprises. - **Packaging:** Chance to develop interactive and memorable packaging designs that enhance the gift-giving experience. - **Marketing and Communication:** Potential to employ inventive methods for delivering customized holiday messages, creating a strong emotional connection with recipients. ## Related on Trend Hunter - [Branded Beer-Opening Nutcrackers](https://www.trendhunter.com/trends/beeropening-nutcrackers.md) - [Christmas-Themed USB Keys](https://www.trendhunter.com/trends/psb-xmas-tree.md) - [Kitchenware Christmas Crackers](https://www.trendhunter.com/trends/fortnums-1707-crackers.md) - [Festive Nutcracker Desserts](https://www.trendhunter.com/trends/specially-selected-hazel-nutcracker.md) - [Springy Safety-Focused Nutcrackers](https://www.trendhunter.com/trends/silicone-nutcracker.md) - [Automated Countertop Nut Crackers](https://www.trendhunter.com/trends/pelamatic-electric-nut-cracker.md) - [Festive Gamer Keycaps](https://www.trendhunter.com/trends/dwarf-factory-sweetmas-keycaps.md) - [Wine-Filled Holiday Crackers](https://www.trendhunter.com/trends/wine-tasting-cracker.md) - [Online Artisan Holiday Snacks](https://www.trendhunter.com/trends/nutscom-holiday-snacks.md)