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# Ancient Arboreal Cards
This Card for Contek Design's 40th Anniversary is Amazingly Creative

By Kateryna Topol | Published 2011-06-10 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/wooden-greeting-card
References: [talent.adweek](http://talent.adweek.com/gallery/40/1576749)

This custom-made wooden greeting card was made by a Siberian design firm Contek for their 40th birthday anniversary.

Made out of a 40-year old tree with rings clearly visible to represent graceful aging, this wooden greeting card is unlike anything you've ever seen. The pages themselves are made of separate [wooden pieces](https://www.trendhunter.com/trends/proart-pa401) coming together into a rectangle creating a unique and beautiful pattern out of the partial rings. The greeting is carved into the wooden page using an age-old carpenter's technique that employs fire to impress the lettering into the wood.

The card itself comes in a [cardboard box](https://www.trendhunter.com/trends/renovo-gift-card) with a celebratory sticker over it. Nothing says "Happy Birthday" like a custom-made wooden greeting card with a fire-burned celebratory message.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 28% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Crafts:** Opportunities for creating sustainable crafts products with artisanal appeal.
- **Personalized Gifting:** There is a potential market for customized gifting options for all occasions.
- **Innovative Materials:** Exploring unique materials for greeting cards, potentially from reclaimed or upcycled sources.

### Where This Applies

- **Crafts:** Creating sustainable crafts using ethical and unique materials for the modern consumer.
- **Gifting:** Offering personalized and creative gifting options that include a handmade element.
- **Sustainability:** Developing sustainable materials and practices for the greeting card industry.

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