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# Authentic Wood Computer Designs
HP Is Releasing a Series of Wooden Computers

By Daniel Johnson | Published 2019-05-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/wooden-computers
References: [engadget](https://www.engadget.com/2019/05/28/hp-wooden-laptops-envy-x360/#/) & [www8.hp](https://www8.hp.com/us/en/envy/envy-laptop.html)

HP is releasing wood paneled laptops. The wood models include HP's Envy 13, [Envy x360](https://www.trendhunter.com/trends/envy-x360) 13, Ency x36015 and Envy 17. The wood is completely authentic and will be available in three different options: a dark brown walnut, and a birch option for both white and silver laptops. The walnut option gives a strong wood aesthetic, wheres the other two are more subtle.

The laptops will be the same as the standard metal versions of the Envy laptop series, just with a wooden exterior. The laptops will have the newest [Intel](https://www.trendhunter.com/trends/one-i500) Core processors as well as second generation AMD and [Ryzen](https://www.trendhunter.com/trends/hp-elitebook-600-series) processors. The HP wooden computers start at $729.99 and will be released in the fall of 2019.

Image Credit: engadget

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 31% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### Key Themes Behind This Trend

- **Wood Paneled Laptops:** Opportunity for manufacturers to explore the use of wood as a design element for electronic devices, creating a unique and eco-friendly aesthetic.
- **Authentic Material Design:** Potential for incorporating authentic materials into technology products to add a touch of sophistication and luxury.
- **Personalization and Customization:** Rise of personalized technology products, allowing consumers to choose unique materials and designs that match their style and preferences.

### Where This Applies

- **Technology Manufacturing:** Manufacturers can leverage wood paneling and other authentic materials to differentiate their products from competitors and cater to the demand for innovative design.
- **Consumer Electronics:** Opportunity for companies to offer premium wooden laptops and devices as a niche market, appealing to consumers seeking unique and stylish technology products.
- **Eco-friendly Design:** Incorporating sustainable materials like wood in electronic devices can attract environmentally-conscious consumers and position companies as leaders in eco-friendly innovation.

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