# Luxurious Collectible Cars Maserati Teamed Up with Playsam to Make Sleek Wooden Collectible Cars By Madison Mackay | Published 2018-03-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/wooden-collectible-cars References: [hypekids](https://hypekids.com/2018/3/playsam-maserati-wooden-cars-toys) & [playsam](https://playsam.com/en/shop/collectibles) [Maserati](https://www.trendhunter.com/trends/giorgetti-maserati-edition) and Swedish toy manufacturer Playsam teamed up to create a range of wooden collectible cars for kids and car buffs. The set of Maserati model cars includes both [vintage models](https://www.trendhunter.com/trends/lego-moc) and the new futuristic Alfieri concept and Levante crossover. With the ability to chose from a red, sleek black or solid walnut finish, users can fully customize each car. Each model was made with the same attention to detail as any car model, making it high-quality and intricate. The new range of wooden collectible cars by Maserati and Playsam will allow young automobile fans to store and collect each car starting at $380, with the intention of appreciating the vehicles over time -- each model is available online now. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Wooden Collectible Cars:** The partnership between Maserati and Playsam highlights the growing trend of creating high-quality wooden collectible cars for kids and adults alike, disrupting the traditional plastic toy market. - **Customizable Model Cars:** The ability to customize each Maserati model car with different finishes presents an opportunity for personalized and unique collectible experiences, catering to individual preferences and enhancing the value proposition. - **Luxury Brand Collaborations:** The collaboration between Maserati and Playsam exemplifies the trend of luxury brands partnering with toy manufacturers to create exclusive and premium collectible products, offering a new way for luxury brands to engage with a wider audience. ### Where This Applies - **Toy Manufacturing:** The emergence of high-quality wooden collectible cars opens up new market opportunities for toy manufacturers to cater to the demand for premium and durable toys, tapping into a niche market segment. - **Automotive:** The introduction of wooden collectible cars by Maserati indicates a potential disruption within the automotive industry, with the opportunity to expand their brand presence and reach a younger demographic through innovative product collaborations. - **Luxury Goods:** Luxury brands can explore collaborations with toy manufacturers to create exclusive collectible products, enabling them to extend their brand into new markets and diversify their revenue streams in a unique and compelling way. ## Related on Trend Hunter - [Automotive Brand Decor Toys](https://www.trendhunter.com/trends/rollsroyce-cameo.md) - [Sea Life-Inspired Furniture Collections](https://www.trendhunter.com/trends/giorgetti-maserati-edition.md) - [Italian Auto Furniture](https://www.trendhunter.com/trends/giorgetti-maserati-edition-collection.md) - [Old-Fashioned Kiddy Cars](https://www.trendhunter.com/trends/baby-bugatti-ii-carbon-edition.md) - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md) - [Bespoke Luxury Supercar Designs](https://www.trendhunter.com/trends/fuoriserie-by-hiroshi-fujiwara.md) - [Sleek Racing-Inspired Super Cars](https://www.trendhunter.com/trends/maserati-mc20.md) - [Inaugural Fully Electric Cars](https://www.trendhunter.com/trends/fully-electric-car.md) - [Minimalist SUV-Inspired Toys](https://www.trendhunter.com/trends/land-rover-icon-model-01.md)