# Forest-Supporting Wooden Clocks The Purchase of a JOACHIM Clock Results in 100 Trees Planted By Michael Hemsworth | Published 2016-06-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/wooden-clocks References: [betalist](https://betalist.com/startups/joachim) & [joachimtime](http://joachimtime.com) The level of deforestation happening on a global scale is reaching epidemic proportions, so JOACHIM wooden clocks are intended to be a beautiful way to help support forestry. Crafted from [responsibly sourced timber](https://www.trendhunter.com/trends/woodcarving-heritage), the JOACHIM clocks are created by the for-profit company in order to help use the power of business to support social good endeavors. For every JOACHIM clock purchased, the brand will give back to the forests of the world by [planting 100 trees](https://www.trendhunter.com/trends/national-forest-foundation). Created and founded by Andre Joachim, JOACHIM wooden clocks help to support our planet by producing responsible goods and giving back in the process. There are multiple JOACHIM clocks to choose from and the designs are available for purchase from the brand's website. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Forest-supportive Products:** Creating products that support the conservation of forests, by using responsibly sourced timber and planting trees. - **Social Good Endeavors:** Incorporating social good objectives into for-profit businesses, using the power of commerce to make a positive impact - **Environmental Responsibility:** Creating environmentally responsible products that minimize the negative impact of consumer goods on the planet. ### Who This Affects Most - **Furniture:** Developing sustainable furniture products made from responsibly sourced timber and committing to supporting reforestation. - **Home Decor:** Developing home decor products made from environmentally responsible materials and incorporating a commitment to social and ecological initiatives. - **Retail:** Creating and promoting environmentally responsible and socially impactful products in the retail industry ## Related on Trend Hunter - [Elegant Linear Clocks](https://www.trendhunter.com/trends/linear-clockworks.md) - [Minimal Dynamic Desk Clocks](https://www.trendhunter.com/trends/wooden-desk-clock.md) - [Shooting Target Wall Clocks](https://www.trendhunter.com/trends/clockwerk-target-clocks.md) - [DIY Wooden Watchmaking Sets](https://www.trendhunter.com/trends/tfo-clockwork.md) - [Chic Modern Cuckoo Clocks](https://www.trendhunter.com/trends/modern-cuckoo-clock1.md) - [Tranquil Asymmetrical Wall Clocks](https://www.trendhunter.com/trends/wooj-design-masuno-clock.md) - [Sustainable Premium Wooden Accessories](https://www.trendhunter.com/trends/oakywood.md) - [Distiller Tree Planting Initiatives](https://www.trendhunter.com/trends/redwood-empire-whiskey.md) - [Recycled Plastic Wall Clocks](https://www.trendhunter.com/trends/shinola-detrola.md)