# Bizarre Boy Scout Fashion The Wood Wood SS12 Line Boasts Plenty of Element-Enduring Ensembles By Jaime Neely | Published 2011-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wood-wood-ss12 References: [hypebeast](http://hypebeast.com/2011/07/wood-wood-2012-springsummer-state-of-mind-collection/) & [woodwood.dk](http://woodwood.dk/) The Wood Wood SS12 Collection for men combines a variety of different cultures and characteristics throughout its pieces. The line contains plenty of pieces suitable for an [outdoor adventure](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods) either in the forest, the desert or the bustling streets of a city. Complete with warm weather essentials such as t-shirts, shorts, lightweight jackets, trousers and hoodies, the Wood Wood SS12 Collection has plenty of [versatile pieces](https://www.trendhunter.com/trends/marmot-1) from which men can choose. The line embraces a range of [bold and interesting patterns](https://www.trendhunter.com/trends/acoldwall-5), some channeling a tribal theme, while others keep it basic with stripes. Noteworthy features from the Wood Wood SS12 Collection include a faded denim jumpsuit, known to many as the Canadian Tuxedo, and plenty of polka dots and camo. **Implications** - Businesses that offer consumers products with which they can feel comfortable using in a number of situations or scenarios will fare well in today's society. Functionality, comfort and versatility are qualities to which today's busy consumers are immediately drawn. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 62% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Outdoor Fashion:** Clothing lines that combine different cultures and characteristics to create versatile pieces suitable for outdoor adventures. - **Bold and Interesting Patterns:** The use of bold and interesting patterns, such as tribal themes and stripes, in fashion collections. - **Functional and Comfortable Clothing:** The demand for clothing that offers functionality, comfort, and versatility for today's busy consumers. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to create clothing lines with versatile outdoor pieces. - **Textiles:** Opportunity to explore bold and interesting pattern designs for fabric and textile products. - **Retail:** Demand for functional and comfortable clothing in the retail industry, catering to busy consumers. ## Related on Trend Hunter - [Seasonal Apparel Lines](https://www.trendhunter.com/trends/timberline.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Outdoor-Inspired Clothing](https://www.trendhunter.com/trends/a-sense-of-ease.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Versatile Stylish Seasonal Jackets](https://www.trendhunter.com/trends/blauer-1.md) - [Utility-Inspired Apparel Lines](https://www.trendhunter.com/trends/khakis.md) - [Wood-Created Progressive Jackets](https://www.trendhunter.com/trends/wooden-jacket.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md)