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# Blissful Shangri-La Lookbooks
The Wood Wood SS 2014 Lookbook Shows a Style Utopia

By Vasiliki Marapas | Published 2014-01-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wood-wood-ss-2014
References: [highsnobiety](http://www.highsnobiety.com/2014/01/10/wood-wood-ss14-utopia-lookbook/) & [vimeo](http://vimeo.com/83833987)

The Wood Wood SS 2014 lookbook is titled 'Utopia' for a reason. The young, attractive duo featured in it certainly look as though they're living the good life as they model designs inspired by the French revolution.

The lookbook features a marble print, reminiscent of French architecture throughout. As for the clothes themselves, they are a coalescence of [modern and classic design principles](https://www.trendhunter.com/trends/robert-barakett-spring). The overall vibe is distinctly erudite and scholarly, featuring [streamlined silhouettes](https://www.trendhunter.com/trends/digawel-springsummer-2026) as well as a navy-and-white palette. However, there are aspects of athleticism worked into the mix (most notably in the form of [side-striped pants](https://www.trendhunter.com/trends/stein), knee-high socks and bucket hats,) making sure the collection stays fresh.

The Wood Wood SS 2014 collection is overflowing with youth and vibrancy; look out for its online pre-launch this January.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 94% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Marble Print:** The use of marble print in fashion designs presents an opportunity for innovative textile printing techniques.
- **Modern-classic Design:** The fusion of modern and classic design principles opens the door for creating unique and timeless fashion pieces.
- **Athleisure Aesthetics:** The incorporation of athletic elements into fashion collections allows for the creation of stylish and comfortable outfits.

### Where This Applies

- **Textile Printing:** The increase in popularity of marble print in fashion designs creates a demand for advanced and efficient textile printing technologies.
- **Fashion Design:** The blend of modern and classic design principles presents an opportunity for fashion designers to create innovative and trendsetting collections.
- **Athleisure Retail:** The rise of athleisure aesthetics in fashion opens up prospects for retailers to cater to the demand for stylish and comfortable athletic-inspired clothing.

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