# Danish Garden Runways The Wood Wood Spring 2013 Collection Blossoms with Florals By Alexandra Serrano | Published 2012-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wood-wood-spring-2013 References: [highsnobette](http://www.highsnobette.com/news/2012/08/10/first-look-wood-wood-catwalk-sring-2013/woodwood-5/) & [woodwood.dk](http://woodwood.dk/) The Wood Wood Spring 2013 collection is kicking the catwalks off with a punch of stunning styles. The collection by Danish design team Karl-Oskar Olsen and Magnus Carstensen Brian Jensen is full of florals. Their trajectory of [street style wear](https://www.trendhunter.com/trends/a-days-march-1) has evolved from t-shirts to an ingenious collection that reinvents florals with the addition of a woodsy tones. Their collection boasts a woodsy palette with browns, neutrals and the most muted floral. The prints spring from the fabric with the beauty of a somewhat decaying bouquet. Complemented by the accompanying bold silhouettes of the [fitted cropped pants](https://www.trendhunter.com/trends/stein) and shimmering one-tone ensembles, this collection glistens with wearability. The genius of the Wood Wood trio is certainly a long stride into the correct direction for Danish fashion. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 19% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Floral Fashion Reinvention:** The trend of incorporating woodsy tones into floral prints and the use of bold silhouettes provides an opportunity to disrupt traditional floral fashion. - **Danish Streetwear Evolution:** The evolution of Wood Wood's trajectory from t-shirts to a complete collection with a woodsy palette and bold silhouettes represents an opportunity to disrupt the Danish streetwear industry. - **Muted Floral Prints:** The use of muted floral prints that resemble a decaying bouquet presents an opportunity to disrupt the traditional vibrant floral print industry. ### Sectors Adopting This - **Fashion Design:** The innovative use of muted floral prints, woodsy tones, and bold silhouettes in the Wood Wood Spring 2013 collection inspires disruptive innovation opportunities in the fashion design industry. - **Streetwear:** The evolution of Wood Wood from t-shirts to a complete collection with a woodsy palette and bold silhouettes presents an opportunity for disruptive innovation in the streetwear industry. - **Floral Print Textile Manufacturing:** The trend of incorporating woodsy tones into floral prints represents an opportunity for disruptive innovation in the floral print textile manufacturing industry. ## Related on Trend Hunter - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Understated Elegant Furniture Designs](https://www.trendhunter.com/trends/woud.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md)