# Edgy Hipster Lookbooks The Wood Wood Fall/Winter 2013 Collection Features New York Attitude By Tana Makmanee | Published 2013-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wood-wood-fallwinter-2013 References: [trendland](http://trendland.com/wood-wood-fallwinter-2013/) This Wood Wood Fall/Winter 2013 collection features a variety of [youthful hipster looks](https://www.trendhunter.com/trends/wildest-ones-yet) combined with an edgy attitude that makes this fashion line seem much more rock and roll than relaxed or carefree. While some fashion campaigns seek to portray a happy and exuberant appearance, this Wood Wood Fall/Winter 2013 collection is more about showcasing a rough, inner city vibe that often suggests a strong attitude and bold physical demeanour. By infusing attitude and rebellious references into their campaign, Wood Wood is able to portray a visually striking and often relatable theme that ordinary readers, especially those of a younger generation, will be able to relate to. Featuring patterned tops, fedoras and [bold graphic prints](https://www.trendhunter.com/trends/at-the-edge-of-time), this Wood Wood Fall/Winter 2013 collection is sure to make an impact with its use of [edgy and punk rock themes](https://www.trendhunter.com/trends/the-october-collection). ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Youthful Hipster Vibe:** Opportunity for fashion brands to create collections that resonate with the younger generation by infusing a youthful and edgy hipster vibe. - **Rebellious Fashion Campaigns:** Potential to disrupt the fashion industry by showcasing fashion campaigns that portray a rough and rebellious attitude instead of the traditional happy and exuberant appearance. - **Bold Graphic Prints:** Innovation opportunity for fashion designers to incorporate bold graphic prints in their collections, adding a visually striking element to their garments. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to cater to the younger generation by creating collections with a youthful and edgy hipster vibe. - **Advertising:** Chance for advertisers to disrupt the fashion industry by creating rebellious fashion campaigns that resonate with consumers looking for an edgier aesthetic. - **Textile Printing:** Innovation opportunity for textile printing companies to develop techniques that allow designers to create bold graphic prints on fabrics with intricate details and high color vibrancy. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md)