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# Urban Uniformed Menswear
The WOOD WOOD Autumn/Winter 2012/13 Collection is Impeccably Layered

By Jana Pijak | Published 2012-01-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wood-wood-autumn-winter-2012-13
References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2012/01/wood-wood-kingdom-autumnwinter-201213_26.html) & [mercedes-benzfashionweek](http://www.mercedes-benzfashionweek.com/)

The WOOD WOOD Autumn/Winter 2012/13 collection is inspired by British uniform-inspired style. From edgy streetwear looks to suited styles, this bold runway presentation features fashion forward menswear staples that are both functional and effortlessly cool.

Not shying away from color, this vibrant showing features bold hues, [impeccably layered winter wear](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line), colored sashes and crest-printed shirts. This eclectic and urban collection is a contemporary take on classic utilitarian style. From bundled up favorites to [structured silhouettes](https://www.trendhunter.com/trends/louis-vuitton-fall-2026), this casually chic collection features looks that exude a relaxed sophistication.

The bold WOOD WOOD Autumn/Winter 2012/13 collection, entitled 'The Kingdom' is a showcase of strong and wearable menswear staples. This uniform-inspired collection takes cues from [British street style](https://www.trendhunter.com/trends/creative-class-uniform), daring to be different with a modern take on a timeless classic.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 87% | Activity: 60% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Utilitarian Style:** Disruptive innovation opportunity: Explore the use of unconventional materials and designs to create utilitarian-inspired fashion with a modern twist.
- **Bold Color Palette:** Disruptive innovation opportunity: Experiment with unique color combinations and bold hues to create eye-catching menswear collections.
- **Layered Winter Wear:** Disruptive innovation opportunity: Develop innovative solutions for layering garments in winter wear collections, combining functionality and style.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials into fashion production to meet the growing demand for ethical and environmentally conscious menswear.
- **Streetwear:** Disruptive innovation opportunity: Incorporate technology and smart fabrics into streetwear designs to create functional and tech-enhanced urban fashion.
- **Menswear:** Disruptive innovation opportunity: Embrace gender-fluid fashion trends and challenge traditional notions of menswear by creating inclusive and diverse collections.

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