# Timber Smartwatch Straps 'Ottm' Wood Watch Straps are Designed for the Apple Watch and More By Michael Hemsworth | Published 2016-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wood-watch-strap References: [betalist](https://betalist.com/startups/ottm) & [indiegogo](https://www.indiegogo.com/projects/ottm-wood-bands-for-apple-android-pebble-watch) Smartwatches are becoming more popular but the pieces of wrist-worn technology can seem rather cold in design for everyday wear, so 'Ottm' wood watch straps are intended to add a touch of warmth. Coming in several color and wood choices, the 'Ottm' straps are crafted to perfection and suitable for use with the [Apple Watch](https://www.trendhunter.com/trends/native-union-reclassic), Android Wear and even Pebble Time devices. Wood in the technology world is not a new idea, but brands are adopting the material more and more in order to give technology a more stylistic and textured appeal. The 'Ottm' wood watch straps are all created from real wood and are subsequently all slightly different to ensure no two are quite alike. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Wooden Smartwatch Straps:** Wooden watch straps are becoming popular in the competitive smartwatch market , due to its stylish and distinctive appeal, creating an innovative opportunity for companies in the smartwatch industry to make use of this unique material. - **Customizable Smartwatch Straps:** Smartwatch users are looking to customize their smartwatches according to their personal style, creating an innovative opportunity for brands to offer customers more customizable alternatives for their smartwatch straps. - **Eco-friendly Smartwatch Straps:** Increased awareness of eco-friendly alternatives is driving demand for organic and recycled materials, creating an innovative opportunity for brands to move towards more sustainable smartwatch strap production in the technology industry. ### Where This Applies - **Technology:** Smartwatches are a growing market and companies in the tech industry can capitalize on the trend towards wooden smartwatch straps. - **Fashion:** The trend towards wooden smartwatch straps presents an innovative opportunity for companies in the fashion industry to create attractive and stylish accessories to cater to increasingly tech-savvy buyers seeking eco-friendly and customizable options. - **Home Decor:** Incorporating wooden elements into smartwatch straps can inspire innovation for home decor companies to witness and integrate technology into their product portfolios, to cater to a growing tech-savvy demographic. ## Related on Trend Hunter - [Sustainable Smartwatch Straps](https://www.trendhunter.com/trends/native-union-reclassic.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [Premium Smartwatch Bands](https://www.trendhunter.com/trends/premium-smartwatch-bands.md) - [Plant-Based Leather Smartwatch Bands](https://www.trendhunter.com/trends/reclassic-apple-watch-band.md) - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md) - [Refined Weatherproof Smartwatch Straps](https://www.trendhunter.com/trends/bellroy-venture-watch-strap.md) - [Tool-Integrated Smartwatch Straps](https://www.trendhunter.com/trends/tilink-titanium-multifunction-edc-bracelet.md) - [Timeless Japandi-Themed Accessories](https://www.trendhunter.com/trends/magsafe-collection.md)