# Wood-Topped Wearable Bands The Bandly Wood Smartwatch Straps are for the Apple Watch and Fitbit By Michael Hemsworth | Published 2019-10-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wood-smartwatch-straps References: [geeky-gadgets](https://www.geeky-gadgets.com/unique-wood-apple-watch-straps-29-10-2019/) & [kickstarter](https://www.kickstarter.com/projects/bandly/a-technically-advanced-flexible-wood-band-for-apple-watch) The Bandly wood smartwatch straps are a stylish lineup of accessories for [Apple Watch](https://www.trendhunter.com/trends/native-union-reclassic) and [Fitbit](https://www.trendhunter.com/trends/sense-2) users that will offer them a way to enhance their wearable with a natural touch. Coming in four color options to choose from, the straps feature a vegan leather base with real wood on the top to give them a natural yet flexible profile that's as stylish as it is functional. The wearable bands are characterized by their maintenance-free design, water resistance and superior flexibility to ensure they can be used for multiple years without prematurely wearing out. The Bandly wood smartwatch straps are inexpensively priced and identify the increased need for naturalistic technology accessories as consumers seek to put an organic spin on the devices they use everyday. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Naturalistic Technology Accessories:** Disruptive innovation opportunity: Develop sustainable and eco-friendly wearable accessories made from natural materials to cater to the growing demand for organic tech products. - **Maintenance-free Design:** Disruptive innovation opportunity: Create wearable bands with self-cleaning or low-maintenance features to provide users with a hassle-free and convenient experience. - **Flexible Wood-top Bands:** Disruptive innovation opportunity: Invent wearable bands with real wood on top and superior flexibility to blend style and functionality, appealing to fashion-forward consumers. ### Industries Being Reshaped - **Wearable Accessories:** Disruptive innovation opportunity: Introduce wood smartwatch straps and other innovative accessories for wearables to tap into the growing market of personalized and unique wearable products. - **Eco-friendly Technology:** Disruptive innovation opportunity: Combine technology and sustainability by developing eco-friendly wearable accessories made from natural materials, catering to environmentally conscious consumers. - **Fashion-tech:** Disruptive innovation opportunity: Merge fashion and technology by creating flexible and stylish wearable bands that incorporate real wood, targeting fashion-forward individuals seeking trendy tech accessories. ## Related on Trend Hunter - [Sustainable Smartwatch Straps](https://www.trendhunter.com/trends/native-union-reclassic.md) - [Plant-Based Leather Smartwatch Bands](https://www.trendhunter.com/trends/reclassic-apple-watch-band.md) - [High-Density Smartwatch Straps](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band.md) - [Premium Smartwatch Bands](https://www.trendhunter.com/trends/premium-smartwatch-bands.md) - [Refined Weatherproof Smartwatch Straps](https://www.trendhunter.com/trends/bellroy-venture-watch-strap.md) - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md) - [Sleek Watch Bands](https://www.trendhunter.com/trends/stainless-steel-apple.md) - [Silicone Eco-Friendly Wristbands](https://www.trendhunter.com/trends/flexi-bands.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md)