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# Whittled Timber Time Pieces
WOOD SHOCK is a Naturally Carved Version of the Casio G-Shock 6900

By Nikki Taylor | Published 2012-11-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wood-shock
References: [freshnessmag](http://www.freshnessmag.com/2012/11/14/wood-shock-wooden-bezel-for-casio-g-shock-watch/) & [w-shock](http://www.w-shock.com/)

Wood Shock turns the [Casio](https://www.trendhunter.com/trends/mrgb2100b1a) G-Shock 6900 wristwatch into a stylishly altered oak timepiece.

The Casio watch is known for its [bulky rugged aesthetic](https://www.trendhunter.com/trends/gshock-models); able to keep the time even when being knocked about by a careless wrist. These watches use a natural wood face that is carved by hand. Fine lettering replaces the G-Shock logo at the top with W-Shock, and designates what the adjustable buttons on each side control. The smooth finish of the wood allows it to be beautifully painted in a variety of tones, so you could end up with a camouflage or even the green and red that is normally associated with the [Gucci](https://www.trendhunter.com/trends/la-famiglia-collection) logo.

The WOOD SHOCK watches come packaged in an attractive pine box enclosure.
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## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 40% | Activity: 17% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Key Themes Behind This Trend

- **Hand-carved Wooden Timepieces:** There is a trend of transforming regular wristwatches into stylish timepieces by carving them from natural wood.
- **Customized Wood Finishes:** The trend of using natural wood for watches allows for customization through painting in various tones, including camouflage or brand-specific colors.
- **Alternative Materials for Watchmaking:** Using wood as a material for watch faces introduces a disruptive innovation opportunity in the watchmaking industry, offering an environmentally-friendly and unique alternative.

### Where This Applies

- **Watchmaking:** The watchmaking industry can explore the trend of hand-carved wooden timepieces and offer unique and customizable alternatives to traditional watches.
- **Fashion and Accessories:** The fashion and accessories industry can leverage the trend of customized wood finishes in watchmaking to create stylish and eco-friendly watches that cater to consumer preferences.
- **Craftsmanship and Artisanal Products:** The craftsmanship and artisanal products industry can tap into the trend of alternative materials for watchmaking, producing hand-crafted wooden timepieces that showcase unique designs and attention to detail.

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