# Retro Wood Packaging Greg Ellis Gives an Industrial Feel to TN Fruit Co. By Jamie Danielle Munro | Published 2014-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wood-packaging References: [packageinspiration](http://www.packageinspiration.com/tn-fruit-co.html/) & [behance.net](https://www.behance.net/gregellis) This retro wood packaging design by Greg [Ellis](https://www.trendhunter.com/trends/free-beauty-samples) for TN Fruit Co. looks like it could be from the 1920s. Not only did Ellis use straw string-like material to wrap around the bottles being sold, but he also placed the items into a [wooden crate](https://www.trendhunter.com/trends/hunter-luxury). The packaging reminds viewers of decades past, when milk was delivered to one's doorstep and such things as social media didn't even exist. Ellis does a great job with photographing the items too, using slightly aged filters to add to this retro look. The packaging was done with the aim to offer a healthy fruit drink for a company that recently partnered with [Coca Cola](https://www.trendhunter.com/trends/social-club-x-cocacola). While the branding doesn't necessarily scream "healthy," it's still eye-catching with the wood packaging. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Retro Packaging:** Opportunity for companies to tap into nostalgia by designing packaging with a vintage aesthetic. - **Natural Materials:** Demand for eco-friendly packaging options made from sustainable materials like wood or straw. - **Vintage-inspired Photography:** Growing interest in using filters and techniques to give product photography a retro look and feel. ### Where This Applies - **Beverage:** The beverage industry can explore retro-inspired packaging to differentiate their products and evoke nostalgia in consumers. - **Food Delivery:** Food delivery services can consider using natural materials like wood and straw in their packaging to enhance the customer experience and showcase sustainability values. - **Photography Equipment:** Companies in the photography equipment industry can capitalize on the trend of vintage-inspired photography by offering filters and tools to achieve the desired retro aesthetic. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)