# Wood-Fired Meatless Pizzas General Assembly's Wood-Fired Impossible Pizza Has NY-Inspired Flavor By Laura McQuarrie | Published 2021-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wood-fired-impossible-pizza References: [businesswire](https://www.businesswire.com/news/home/20210624005589/en) & [give.gapizza](http://give.gapizza.com) [General Assembly's](https://www.trendhunter.com/trends/new-york-sicilian) Wood-Fired Impossible [Pizza](https://www.trendhunter.com/trends/buffalo-pizza) is a naturally leavened pizza with a New York-inspired flavor profile and it's powered by plants. The quality crust is enhanced with housemade tomato sauce, chili, garlic, toasted fennel seed—fresh anaheim chilis, thinly shaved white onions and [three types of cheese](https://www.trendhunter.com/trends/new-vegan-pizza-recipe): grass-fed mozzarella, fior di latte and grana padano and Sicilian oregano. The appealing pizza for flexitarians is prepared in a made-in-Italy brick oven that features Canadian oak and sugar maple, which is said to infuse the toppings with smoky flavor. Canada's first Wood-Fired Impossible Pizza is being introduced to General Assembly's Harbourfront Location at The Slip; this means that people in Toronto will not only get to enjoy a high-quality meatless pizza but they'll also get to enjoy it on a waterfront patio. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Meatless Pizza:** General Assembly's wood-fired impossible pizza offers meatless pizza options with NY-inspired flavor. - **Plant-based Eating:** General Assembly's wood-fired impossible pizza presents opportunities for plant-based eating that appeal to a wider audience. - **Wood-fired Cooking:** The use of a made-in-Italy brick oven for General Assembly's wood-fired impossible pizza is a trend that supports wood-fired cooking. ### Who This Affects Most - **Food and Beverage:** The trend of meatless pizza aligns with the shift towards healthier eating habits in the food and beverage industry. - **Restaurant Industry:** General Assembly's wood-fired impossible pizza presents an opportunity in the restaurant industry to tap into the flexitarian consumer market. - **Manufacturing:** The trend towards wood-fired cooking in the food industry may present opportunities for manufacturers of wood-fired ovens. ## Related on Trend Hunter - [Plant-Based Meat Pizzas](https://www.trendhunter.com/trends/new-york-sicilian.md) - [Plant-Based Beef Pizzas](https://www.trendhunter.com/trends/plant-based-beef-pizza.md) - [Personal-Sized Plant-Based Pizzas](https://www.trendhunter.com/trends/plantbased-pizzas1.md) - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md) - [Vegetarian Sausage Pizzas](https://www.trendhunter.com/trends/vegetarian-sausage.md) - [Festive Meatless Pizzas](https://www.trendhunter.com/trends/pizza-for-christmas.md) - [Plant-Based Artisan Pizzas](https://www.trendhunter.com/trends/artisan-pizzas.md) - [Authentically Inspired Plant-Based Pizzas](https://www.trendhunter.com/trends/vegana-pizza.md) - [Satisfying Meat-Free Pizza Menus](https://www.trendhunter.com/trends/toppers-pizza-vegan-pizzas.md)