# Wooden Automotive Air Fresheners The Drift Wood Air Freshener Features Premium Aromas By Michael Hemsworth | Published 2020-06-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/wood-air-freshener References: [uncrate](https://uncrate.com/drift-wood-air-freshener/) & [drift.co](https://drift.co/collections/car/products/wood?utm_source=uncrate&utm_medium=article&utm_campaign=wood) [Conventional automotive air fresheners](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection) are usually crafted from plastic or paper, but the Drift wood air fresheners aim to take a decidedly different approach with a naturalistic material. The air fresheners are crafted from [cedar wood](https://www.trendhunter.com/trends/limited-edition-cedarwood) that has been sustainably sourced and carved into compact blocks that can be easily mounted onto a vehicle's visor clip. Each of the wooden blocks are soaked in essential oils that will provide a robust aroma that is free from chemicals that are often found in [conventional air fresheners on the market](https://www.trendhunter.com/trends/premium-scented-oil-diffuser). The Drift wood air freshener stays magnetically in place on a visor to allow for easy removal or swapping and can be purchased in several scent choices to match the preferences of the driver seamlessly. Image Credit: Drift / Uncrate ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Natural Automotive Air Fresheners:** Sustainable, naturalistic material used as a disruptive innovation opportunity to replace conventional plastic or paper air fresheners with cedarwood blocks soaked in essential oils. - **Chemical-free Aromatherapy for Cars:** Replacing synthetic chemicals found in conventional air fresheners with essential oils can provide a unique, natural and healthy aromatherapy experience for drivers. - **Visor-clip Air Fresheners:** The new design of wooden air fresheners that stay magnetically in place on a visor can be a disruptive innovation opportunity for brands and auto-manufacturers looking to provide unique and practical air freshener options. ### Where This Applies - **Automotive:** Auto-manufacturers can use this sustainable and healthy alternative as a disruptive innovation opportunity to replace conventional air fresheners in their vehicles or include them as a customized car accessory. - **Aromatherapy:** Aromatherapy industry can target drivers with this natural and unique air freshener as a way to expand their target audience and go beyond traditional aromatherapy delivery methods. - **Eco-friendly Products:** Brands that offer eco-friendly products can expand their product line to include natural, sustainable and chemical-free air freshener options for drivers who value organic and eco-friendly products. ## Related on Trend Hunter - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/smart-car-diffuser.md) - [Wooden Aromatherapy Decorations](https://www.trendhunter.com/trends/solid-wood-aromatherapy-ornaments.md) - [Electricity-Free Scent Diffusers](https://www.trendhunter.com/trends/wood-diffuser.md) - [Artful Aromatic Diffusers](https://www.trendhunter.com/trends/wooden-diffuser.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/olfapure-7300.md) - [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md) - [Wintery Automotive Car Perfumes](https://www.trendhunter.com/trends/winter-angel-car-air-freshener.md) - [Sustainable Aromatherapy Inhalers](https://www.trendhunter.com/trends/aromanordic-inhaler.md)