# Under-Rug Room Heaters The 'Woo Warmer' Radiant Floor Heater Provides Soothing Relief from Cold By Michael Hemsworth | Published 2020-02-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/woo-warmer References: [dudeiwantthat](http://www.dudeiwantthat.com/household/miscellaneous/woo-warmer-under-rug-electric-floor-heat-mat.asp) & [amazon](https://www.amazon.com/gp/product/B00XK28ODK?tag=trenhunt0f-20) The 'Woo Warmer' radiant floor heater is a discreet appliance for the home that can be easily positioned under rugs or floor treatments to effectively increase the coziness of a space. The electric heater is characterized by its flat design that can be easily positioned underneath a rug to immediately provide heat levels up to 115 degrees Fahrenheit to prevent cold floors from causing a chill. This makes the heater especially ideal for basements or family rooms where children and pets alike spend lots of time on the floor. The 'Woo Warmer' radiant floor heater comes in three size options and is capable of operating in a noise-free manner, while also eliminating the need for [fan-powered heaters](https://www.trendhunter.com/trends/smart-fan-heater). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 63% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Radiant Floor Heating:** Exploring the use of radiant floor heating systems for increased comfort and energy efficiency in homes and buildings. - **Discreet Home Appliances:** Developing hidden or camouflaged appliances that integrate seamlessly into interior spaces while providing essential services. - **Child and Pet-friendly Flooring:** Creating flooring options that prioritize the comfort and safety of children and pets by addressing issues like cold floors and potential hazards. ### Where This Applies - **Home Heating Solutions:** Opportunities for companies to develop innovative and efficient home heating solutions that prioritize comfort and convenience. - **Appliance Manufacturing:** Opportunities for appliance manufacturers to create discreet, space-saving, and efficient home appliances that enhance the aesthetic value of a living space. - **Flooring and Home Décor:** Opportunities for the flooring and home décor industry to design and produce flooring materials and products that cater to the needs and preferences of families with children and pets. ## Related on Trend Hunter - [Portable Plug-In Heaters](https://www.trendhunter.com/trends/cozypod.md) - [Design-Conscious Space Heaters](https://www.trendhunter.com/trends/folding-heater.md) - [Design-Conscious Connected Heaters](https://www.trendhunter.com/trends/compact-electric-heater.md) - [Fabric Heating Concept](https://www.trendhunter.com/trends/moritz-walter.md) - [Electric Infrared Wall Heaters](https://www.trendhunter.com/trends/boldr-kelvin.md) - [Posh Panel-Style Heaters](https://www.trendhunter.com/trends/apollo-ballu-convection-heater.md) - [Mailbox-Shaped Water Heaters](https://www.trendhunter.com/trends/warmflow-messenger.md) - [Dual-Orientation Space Heaters](https://www.trendhunter.com/trends/midea-23inch-dualflex-heater.md) - [Optimized Infrared Home Heaters](https://www.trendhunter.com/trends/infrared-smart-heater.md)