# Whimsical Chocolatier Cookies Crumbl is Celebrating the Release of a New Film with a Wonka Cookie By Laura McQuarrie | Published 2023-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wonka-cookie References: [chewboom](https://www.chewboom.com/2023/12/11/crumbl-bakes-new-wonkas-wildly-wonderful-red-velvety-cookies-and-more-through-december-16-2023/) & [crumblcookies](https://crumblcookies.com/)  With the 2023 musical fantasy film Wonka on its way to theaters, food and beverage brands are launching all sorts of sweet collaborations, including [Crumbl](https://www.trendhunter.com/trends/brookie-dough-pie), which dropped Wonka’s Wildly Wonderful Red Velvety Cookie. This new addition to the brand's lineup of [weekly rotating cookie flavors](https://www.trendhunter.com/trends/wuthering-heights) features a cream cheese frosting center, chewy red velvet sandwich pieces, rainbow candy-coated chocolate chips and a gold-dusted W to reference the inventive chocolatier. The holidays are a time of indulgence and this whimsical cookie invites people of all ages to lean into the magic of the season alongside other rotating treats from Crumbl like the Black Forest Cake Cookie, the [Ultimate Peanut Butter Cookie](https://www.trendhunter.com/trends/chocolate-reeses-pieces-cookie) and the Chocolate Crumb Cookie Featuring Oreo. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 38% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Film Collaborations:** Food and beverage brands are launching sweet collaborations with upcoming films, such as Crumbl's Wonka-inspired cookie. - **Whimsical Holiday Treats:** Crumbl's rotating lineup of cookies offers indulgent and magical treats for people of all ages during the holiday season. - **Inventive Cookie Flavors:** Crumbl introduces unique and creative cookie flavors, like the Red Velvety Cookie with cream cheese frosting and rainbow candy-coated chocolate chips. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry is capitalizing on film collaborations to create exciting and unique products that cater to consumer preferences and movie themes. - **Bakery:** Bakeries like Crumbl are disrupting the industry by constantly rotating their offerings and introducing inventive and whimsical flavors that capture consumer attention. - **Confectionery:** Confectionery brands can leverage the trend of whimsical holiday treats to create imaginative and indulgent sweets that resonate with consumers looking for a touch of magic during the season. ## Related on Trend Hunter - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Last-Minute Holiday Cookie Menus](https://www.trendhunter.com/trends/crumbl-cookie-menu.md) - [Whimsical Movie-Themed Cookies](https://www.trendhunter.com/trends/keebler-wicked.md) - [Chocolate Marshmallow Fluff Cookies](https://www.trendhunter.com/trends/chocolate-mallow-cupcake-cookie.md) - [Mini Chocolate Raspberry Cheesecakes](https://www.trendhunter.com/trends/white-chocolate-raspberry-cheesecake.md) - [Peppermint Ice Cream Cookies](https://www.trendhunter.com/trends/peppermint-ice-cream-cookie.md) - [Holiday-Ready Cookie Menus](https://www.trendhunter.com/trends/crumbl-december-menu.md) - [Cheesecake-Inspired Cookies](https://www.trendhunter.com/trends/new-york-cheesecake-cookie.md) - [Peanut Butter-Stuffed Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-cookies-featuring-oreo.md)