# Whipped Featherlight Mascaras Rimmel London Wonder’Volume Thrill Seeker Mascara Has a Peanut Brush By Michael Hemsworth | Published 2024-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wondervolume-thrill-seeker-mascara References: [drugstorenews](https://drugstorenews.com/news-briefs/2024-01-16?article=rimmel-londons-new-thrill-seeker-mascara-draws-inspiration-london-eye) & [rimmellondon](https://www.rimmellondon.com/en-ca)  Rimmel London Wonder’Volume Thrill Seeker Mascara is an expertly formulated cosmetic product crafted with versatility in mind to help consumers easily create an array of looks in a new way. The mascara is characterized by its whipped formula that's creamy and infused with panthenol to help leave lashes feeling softer, stronger and smoother. The product comes with a peanut-shaped brush that will separate each individual lash as it applies the formula to deliver a clump-free experience that won't smudge. Rimmel London Wonder’Volume Thrill Seeker Mascara comes in three options including Extremely Black, Waterproof Black and Black Brown, which are priced at $9.99 each. The product can be found now at drug stores, mass market retailers and online. Image Credit: Rimmel London ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 26% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Formulated Cosmetics:** The trend towards versatile formulated cosmetics presents an opportunity for brands to create innovative products that cater to the diverse needs and preferences of consumers. - **Whipped Formula Beauty:** The rise of whipped formula beauty products opens up possibilities for brands to create lightweight and luxurious cosmetics that offer a unique sensorial experience. - **Peanut-shaped Brushes:** The emergence of peanut-shaped brushes in mascara design provides an opportunity for brands to revolutionize lash application and deliver precise, clump-free results. ### Sectors Adopting This - **Cosmetics:** In the cosmetics industry, there is potential for disruptive innovation through the development of versatile formulated products that cater to different consumer needs. - **Beauty Retail:** The beauty retail industry can explore new marketing strategies and product offerings to capitalize on the increasing demand for whipped formula cosmetics and peanut-shaped brushes. - **Online Retail:** Online retailers have the chance to provide a wide range of whipped formula mascaras with peanut-shaped brushes to meet the growing consumer demand for innovative lash products. ## Related on Trend Hunter - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Lightweight Buildable Mascaras](https://www.trendhunter.com/trends/paradise-big-deal-mascara.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Bold Mascara Launches](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara.md) - [Defining Richly Black Mascaras](https://www.trendhunter.com/trends/perversion-volumizing-mascara.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Sleek Lash-Defining Mascaras](https://www.trendhunter.com/trends/lancome-1.md) - [Tubing Flake-Free Mascaras](https://www.trendhunter.com/trends/wrap-lash-mascara.md)