# Artisanal Ornament Packaging The Target 'Wondershop' Collection Features Sophisticated Branding By Mishal Omar | Published 2016-12-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/wondershop References: [thedieline](http://www.thedieline.com/blog/2016/12/7/before-after-target-wondershop) & [corporate.target](https://corporate.target.com/article/2016/07/archer-farms-coffee) [Target's](https://www.trendhunter.com/trends/target-holiday-products) Wondershop collection features holiday-themed products and the [festive ornaments](https://www.trendhunter.com/trends/aldis-novelty-baubles) offered among them have new, sophisticated branding. The branding was designed by the 'Target Creative Team,' which focused on new packaging for the Wondershop "lights, ornaments, tree toppers and other festive decor." The purpose of the rebranding was to create packaging that looked "fresh, clean and classy," -- a goal the brand accomplished. The Wondershop packaging features traditional festive colors in red, white, green and gold. Each package has [delicate ornamental patterns](https://www.trendhunter.com/trends/kustaa-saksi1) and reveals classic festive decor in the form of tree ornaments and globe lights. This holiday-themed collection works to evoke a cheery and festive mood in individuals who enjoy celebrating this time of year. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 48% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Artisanal Packaging Rebranding:** Rebranding artisanal packaging can create a fresh and classy look for holiday products. - **Sophisticated Festive Branding:** Implementing delicate ornamental patterns can elevate the visual aspects of holiday packaging. - **Holiday Mood-evoking Packaging:** Holiday-themed packaging can create a festive and cheery atmosphere for customers. ### Who This Affects Most - **Retail Industry:** Retailers can benefit from utilizing sophisticated branding on their artisanal holiday products. - **Packaging Industry:** The packaging industry can play a role in creating effective and attractive holiday packaging for retailers. - **Holiday Decoration Industry:** Holiday decoration companies can create effective branding and packaging strategies that evoke a festive mood for customers. ## Related on Trend Hunter - [Streamlined Seasonal Cafe Branding](https://www.trendhunter.com/trends/tim-hortons-seasonal-packaging.md) - [Accessible Seasonal Celebration Products](https://www.trendhunter.com/trends/target-holiday-products.md) - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Decorative Caramel-Filled Trees](https://www.trendhunter.com/trends/holiday-caramel-tree.md) - [Festive Drinkware Collections](https://www.trendhunter.com/trends/stanley-1913-1.md) - [Prepackaged Goods Christmas Ornaments](https://www.trendhunter.com/trends/general-mills-christmas-ornaments.md) - [Playful Holiday Candle Lines](https://www.trendhunter.com/trends/holiday-candle-collection.md) - [Christmas Decoration Spirit Packaging](https://www.trendhunter.com/trends/renais-festive-lantern-edition.md) - [Festive Everyday Biscuit Branding](https://www.trendhunter.com/trends/foxs-burtons.md)