# Surreal Wonderland Shoots 'Wonderland's Spleen' by Dominik Smialowski Heads Down the Rabbit Hole By Marissa Brassfield | Published 2010-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wonderlands-spleen-by-dominik-smialowski References: [behance.net](http://www.behance.net/Gallery/Wonderlands-Spleen/238312) & [smialowski.net](http://www.smialowski.net/) After seeing the 3D trailer for the 'Alice in Wonderland' remake, I've got Wonderland on the brain; 'Wonderland's Spleen' by Dominik Smialowski has only added fuel to the fire. This [surreal photo shoot](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery) features models in [cotton candy dresses](https://www.trendhunter.com/trends/wild-rose-sparrow), tea party couture, and lemonade shift dresses. I'm for it. See more of Dominik Smialowski's incredible photo shoot above, and keep clicking for more 'Alice in Wonderland' features. **Implications** - Society has become so saturated with different forms of advertisements that consumers have become desensitized to their messages. Advertisements that now interest customers are ones that are unique for their [surreal imagery](https://www.trendhunter.com/trends/pinterest-autumnwinter) which makes them memorable. Companies should alter their marketing campaigns to incorporate surreal designs, appealing to a wider market. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Surreal Advertising Designs:** Companies should incorporate surreal designs in their advertising to stand out from the crowd and appeal to a wider market. - **Fantasy Fashion Photography:** There is an opportunity for photographers and fashion designers to collaborate on shoots that feature surreal imagery and whimsical fashion. - **Nostalgic Remakes:** Remakes of beloved classics like 'Alice in Wonderland' can spark renewed interest and provide inspiration for unique marketing campaigns. ### Sectors Adopting This - **Advertising:** Ad agencies and marketers can benefit from creating captivating ads featuring surreal designs. - **Fashion:** Fashion designers and photographers can collaborate on shoots featuring whimsical fashion and surreal imagery. - **Film:** Remakes of beloved classics like 'Alice in Wonderland' can inspire new films and provide marketing opportunities for the film industry. ## Related on Trend Hunter - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Surrealist-Inspired Tea Pots](https://www.trendhunter.com/trends/tea-for-two-collection.md) - [Whimsical Harlequin-Patterned Décor Collections](https://www.trendhunter.com/trends/alices-adventures-collection.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Whimsical Halloween Decor Ranges](https://www.trendhunter.com/trends/michaels-alices-adventures-collection.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Artsy Surrealist Tableware](https://www.trendhunter.com/trends/gohar-world.md)