# Paint-Plastered Beauty Editorials Wonderland September/October 2012 Issue Stars Julia Valimaki By Meghan Young | Published 2012-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wonderland-septemberoctober-2012 References: [fashiongonerogue](http://fashiongonerogue.com/julia-valimaki-is-a-work-of-art-for-wonderland-septemberoctober-2012-by-bjarne-jonasson/) & [wonderlandmagazine](http://www.wonderlandmagazine.com/) The Wonderland September/October 2012 cover shoot focuses on some extreme beauty inspiration. Taking experimental hair treatments to a whole new level, it encourages people to forego the now typical [multi-hued and ombre hairstyles](https://www.trendhunter.com/trends/witches-delight) for something a lot more artistic. Eliminating the need for sculpting gels and other products, it will have women plastering colorful paint all over their coifs in no time. Shot by photographer Bjarne Jonasson, the Wonderland September/October 2012 cover shoot stars model Julia Valimaki. The Finnish beauty acted as a willing canvas to the strokes of makeup artist Kelly Cornwell. Concentrating on abstract applications of [vivid color](https://www.trendhunter.com/trends/i-play-beauty-campaign) and the [boldest of brows](https://www.trendhunter.com/trends/barry-m-beauty), the looks are exquisite works of art for the glossy magazine. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Experimental Hair Treatments:** Opportunity for innovative haircare products that offer artistic and colorful styling options without the use of traditional sculpting gels. - **Abstract Makeup Applications:** Potential for makeup brands to create bold and artistic beauty looks using vivid colors and unconventional techniques. - **Multi-hued and Ombre Hairstyles:** Chance for hair salons and stylists to offer alternative and unique hair color techniques that go beyond the current trends. ### Who This Affects Most - **Haircare Products:** Disruptive innovation opportunities to create innovative products that offer artistic and colorful styling options without the need for traditional sculpting gels. - **Makeup Brands:** Potential for disruptive innovation in the makeup industry by creating bold and artistic beauty looks using vivid colors and unconventional techniques. - **Hair Salons and Stylists:** Opportunity for disruption by offering alternative and unique hair color techniques that go beyond the current multi-hued and ombre hair trends. ## Related on Trend Hunter - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md)