# Witchy Bath Products The Wonderland Magic Bath Company Created a Hocus Pocus-Themed Range By Laura McQuarrie | Published 2017-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wonderland-magic-bath-company References: [hellogiggles](http://hellogiggles.com/beauty/brand-sells-hocus-pocus-themed-bath-products/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [wonderlandmagicbathco](http://wonderlandmagicbathco.com/halloween/) The Wonderland Magic Bath Company is living up to its name by recently launching a collection of bath products that take inspiration from the cult Halloween classic Hocus Pocus. The handmade, small-batch bath product range includes shower frostings, body creams and body scrubs, each of which are available in varieties like 'It's Just a Bunch of Hocus Pocus' and 'Sanderson Sistas.' While the first is said to smell of freshly baked apple cider donuts with cinnamon and caramel, the latter option boasts notes of tart cranberry, crisp apple and pumpkin. Many beauty and personal care brands are now launching products branded with magical themes as a way of reiterating the simple power of natural ingredients. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Magical Bath Products:** The trend of magical bath products allows for disruptive innovation in the beauty and personal care industry by combining whimsical branding with natural ingredients. - **Pop Culture-inspired Beauty:** The trend of creating bath products inspired by pop culture classics like Hocus Pocus presents disruptive innovation opportunities by tapping into nostalgic consumer interests and creating unique product experiences. - **Handmade Small-batch Products:** The trend of handmade small-batch bath products enables disruptive innovation in the beauty industry by appealing to consumers who seek artisanal, high-quality offerings and personalized experiences. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can leverage the trend of magical bath products to create unique product lines that captivate consumers and stand out in a crowded market. - **Pop Culture Merchandise:** The pop culture merchandise industry can embrace the trend of pop culture-inspired bath products to expand their product offerings and tap into the nostalgia-driven consumer demand for themed products. - **Artisanal Bath Product Brands:** The artisanal bath product brands industry can leverage the trend of handmade small-batch products to position themselves as premium, high-quality alternatives to mass-produced offerings and cater to consumers seeking unique and personalized bath experiences. ## Related on Trend Hunter - [Witchy Body Care Collabs](https://www.trendhunter.com/trends/wicked-x-lush.md) - [Halloween-Themed Care Sets](https://www.trendhunter.com/trends/bewitched-gift-set.md) - [Halloween-Themed Personal Care Products](https://www.trendhunter.com/trends/bath-body-works-halloween.md) - [Seasonal Halloween Lifestyle Products](https://www.trendhunter.com/trends/bath-and-body-works-2.md) - [Inclusive Bewitching Capsules](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection.md) - [Fantastical-Inspired Body Washes](https://www.trendhunter.com/trends/harry-potter-body-wash.md) - [Spooky Bubble Baths](https://www.trendhunter.com/trends/halloween-bubble-bath.md) - [Seasonal Summerween Capsules](https://www.trendhunter.com/trends/summerween-1.md) - [Halloween-Enthused Body Care Lines](https://www.trendhunter.com/trends/glow-potion-collection.md)