# Celebratory Photography Campaigns IKEA's 'Wonderful Everyday' Triumphs the Little Things in Life By Laura McQuarrie | Published 2016-05-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wonderful-everyday References: [image.ie](http://www.image.ie/interiors/article/snap-way-ikea-spending-spree/) & [ikea](http://www.ikea.com/gb/en/campaigns/wonderfuleveryday.html) The 'Wonderful Everyday' campaign has been ongoing for a few years now, but [IKEA](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog) is keeping the idea fresh with a new challenge for [Instagram](https://www.trendhunter.com/trends/life-in-stitches) users. Ultimately, this campaign is a celebration of how "the little things are really the big things" and in this theme, Instagram users are being asked to snap a photo of their own #WonderfulEveryday. A panel of IKEA design experts will look for this tag on social media and will select a top photographer to receive an IKEA shopping spree, valued at €1,200. 100 other notable photographs will be framed and showcased across IKEA stores in Dublin and the UK. While posting a photo to Instagram means it has the potential to be seen by many people, it's something else to have your own photos stationed inside an IKEA store. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 39% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Celebratory Photography:** IKEA's 'Wonderful Everyday' campaign celebrates the little things in life through Instagram photography. - **Brand Community Engagement:** IKEA's ongoing 'Wonderful Everyday' campaign engages their audience through social media challenges. - **User-generated Content:** IKEA's 'Wonderful Everyday' campaign invites customers to create content for the brand, demonstrating the power of user-generated content. ### Industries Being Reshaped - **Retail:** Retailers can use social media campaigns like IKEA's 'Wonderful Everyday' to engage and promote their brand to a wider audience. - **Home Decor:** Events and challenges such as IKEA's 'Wonderful Everyday' campaign can generate buzz and excitement around home decor brands. - **Social Media:** The 'Wonderful Everyday' campaign by IKEA showcases the potential of social media to engage and reward a brand's audience. ## Related on Trend Hunter - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Creative Home Campaigns](https://www.trendhunter.com/trends/dream-the-possibilities.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Diversity-Focused Furniture Campaigns](https://www.trendhunter.com/trends/making-space1.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md)